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Social media content of SMBs Australia 2020

Published by
Christopher Hughes,
Jan 3, 2023
In a survey about social media usage by small and medium businesses in Australia conducted at the end of 2019, 54 percent of respondents said that their social media presence included photos or images. Just 15 percent of respondents stated that they used video.

Distribution of small and medium businesses' social media content in Australia as of January 2020

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Sources

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Release date

July 2020

Region

Australia

Survey time period

December 2019 to January 2020

Number of respondents

1,020 respondents

Special properties

all small and medium businesses with social media presence

Method of interview

Online interview

Supplementary notes

Businesses surveyed included 658 small businesses and 362 medium businesses

Small business: 1 to 19 employees.
Medium business: 20 to 199 employees.

The question was phrased by the source as follows: "Which of these types of content does your social media presence include?"
Multiple answers were possible.

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Overview

8

Facebook

8

YouTube

5

Instagram

5

TikTok

8

Others

8

User behavior

7

Impact of COVID-19 on social media

6

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