Internet users as a percentage of the total population Australia 2015-2022

The share of the Australian population who were active internet users has remained steady since 2015 and in 2022, 91 percent were active users. An increase in accessibility resulted in the number of internet subscribers increasing year on year over the last eight years, with more than 22 million subscribers in 2022.

Consumer access frequency and use

Over half of Australians access the internet mainly via a broadband connection, however, a growing number use a mobile connection via their mobile phone or tablet as their primary means of accessing the internet. Australians' internet usage covered a wide variety of functions, with the majority of consumers using the internet for online shopping and social media, aside from accessing information via a search engine.

Market share of consumer broadband services

Telstra, Australia’s largest telecommunications provider, had the majority retail market share of internet access services in 2021, followed by Optus. Despite being the most prevalent provider of broadband services, customer satisfaction with Telstra is comparatively low compared to it's major competitors, Aussie Broadband and Vodafone.