Internet users as a percentage of the total population Australia 2015-2018

The share of the Australian population who were active internet users remained steady since 2015 and in 2018, 88 percent were active users. An increase in accessibility resulted in the number of internet subscribers increasing year on year over the last eight years, with a total of 14.72 million subscribers in 2018.

Consumer access frequency and use

There was a mostly even share of consumers across all states who access the internet daily, although there was a slight bias towards the more densely populated states (such as the Australian Capital Territory and Northern Territory). Consumers’ internet use covered a wide variety of functions; the majority of consumers used the internet to look for maps and directions, find information on products and services and make payments for purchases or bills.

Market share of consumer broadband services

Telstra, Australia’s largest telecommunications provider had the majority retail market share of fixed line broadband services as of June 2018, followed by TPG Group. For wireless broadband services, Telstra also had the dominant retail market share as of June 2017, with 65 percent, compared to Optus with a 15 percent share.

Active internet users as percentage of the total population in Australia from 2015 to 2018

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Sources

Release date

January 2018

Region

Australia

Survey time period

January 2018; January 2017; September 2016; March 2015

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Statistics on "Internet usage in Australia"

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