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Most popular toothpaste brands in France 2016

This chart highlights the most popular toothpaste brands of the French in 2016, according to the MPF index representing brand empathy. All respondents liked the Signal brand (score of 100), compared to about 50 percent of respondents who knew and appreciated the Elmex brand.

Ranking of favorite toothpaste brands of French consumers in 2016, according to the MPF index*

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Release date

May 2016



Survey time period

May 11-12, 2016

Number of respondents

1,012 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The results are based on the MPF (Marque préférée des Français - Preferred Brand of the French) index which represents the empathy of a brand in a sector. It is equal to 100 for the brand with the highest number of respondents liking it. This index makes it possible to know if the brands following the leader of a product category are close to or not of it. Respondents had the choice for each brand between I like, I do not like, neither do I and I know little or nothing about this brand.

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