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Hotel loyalty program reward preferences of business travelers in Europe 2017

This statistic illustrates business travelers' preferences for what rewards should be included in hotel loyalty programs according to a survey conducted in five selected European countries in 2017. Of respondents in Spain, 60.8 percent said they preferred perks that don't expire.

Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017

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Source

Release date

November 2017

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "What extra experiences would make your business trip more enjoyable? Choose your first and second options."
** 1200 respondents per country.

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Statistics on "Business travel in the United Kingdom"

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