• European business travel: loyalty program reward preferences 2017

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This statistic illustrates business travelers' preferences for what rewards should be included in hotel loyalty programs according to a survey conducted in five selected European countries in 2017. Of respondents in Spain, 60.8 percent said they preferred perks that don't expire.

Preferred rewards from hotel loyalty programs according to business travelers in selected European countries in 2017

	Perks that don't expire	Personlized perks that reflect my preferences and hobbies	Crossover rewards to use outside of the programme such as airport lounges, Uber credit or events	A credit card that offers perks on all purchases	A better collection of hotels - various prices and types
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Source

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Source

Release date

November 2017

More information

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "What extra experiences would make your business trip more enjoyable? Choose your first and second options."
** 1200 respondents per country.