This statistic shows the revenues in the e-commerce sector in Germany in 2016 and 2017, with a forecast for 2018 to 2022, broken down by segment. The electronics & media segment is forecast to generate a revenue of roughly 24.2 billion euros in 2022. By comparison, the furniture & household segment is forecast to generate a revenue worth 14 billion euros that same year.
- E-Commerce›
- B2C E-Commerce›
Revenues in e-commerce in Germany 2016-2022, by segment
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Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)
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This statistic shows the revenues in the e-commerce sector in Germany in 2016 and 2017, with a forecast for 2018 to 2022, broken down by segment. The electronics & media segment is forecast to generate a revenue of roughly 24.2 billion euros in 2022. By comparison, the furniture & household segment is forecast to generate a revenue worth 14 billion euros that same year.
| Fashion | Electronics & media | Groceries & drugstores | Furniture & household | Toys, hobby & DIY | |
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| Fashion | Electronics & media | Groceries & drugstores | Furniture & household | Toys, hobby & DIY | |
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| - | - | - | - | - | - |
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This statistic shows the revenues in the e-commerce sector in Germany in 2016 and 2017, with a forecast for 2018 to 2022, broken down by segment. The electronics & media segment is forecast to generate a revenue of roughly 24.2 billion euros in 2022. By comparison, the furniture & household segment is forecast to generate a revenue worth 14 billion euros that same year.
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- Show publisher information
- Release date
- November 2018
- Region
- Germany
- Survey time period
- October 2018
- Supplementary notes
-
* Forecast.
The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
The e-commerce market is divided into the following segments: fashion; electronics & media; groceries & drugstores; furniture & household; toys, hobby & DIY.
For information on methodology, click here.
More information
- Region
- Germany
- Survey time period
- October 2018
- Supplementary notes
-
* Forecast.
The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
The e-commerce market is divided into the following segments: fashion; electronics & media; groceries & drugstores; furniture & household; toys, hobby & DIY.
For information on methodology, click here.
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+Leading 100 online shops ranked by revenue in Germany 2017
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+Revenue of leading furniture and home decor online shops in Germany 2017
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+Survey on the share of online shoppers in Germany 2000-2016
+
+Market development of the online retail sector in Germany 2006-2018
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E-commerce in Germany
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Statistics on "E-commerce in Germany"
- Overview
The most important statistics
- B2C-e-commerce revenue in Germany from 1999 to 2017 (in billion euros)E-commerce revenue in Germany 1999-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)Online trade goods revenues in Germany 2000-2017
- Online revenue from services and digital goods in Germany from 2015 to 2017 (in million euros)Online revenue from services and digital goods in Germany 2015-2017
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)Revenues from desktop and mobile e-commerce in Germany 2016
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017Share of e-commerce in retail revenue in Germany 2009-2017
- E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2017 (in billion euros)Distribution of the e-commerce sales in the largest online shops in Germany 2013-2017
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- How do you assess e-commerce conditions in Germany in comparison with international standards?E-commerce conditions in Germany in comparison with international standards 2017
- Leading online retailers
The most important statistics
- Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)Leading 100 online shops ranked by revenue in Germany 2017
- Ranking of online shops by number of website visits in Germany in the 1st quarter of 2018 (in millions)Ranking of online shops by reach Germany 2018
- Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2017 (in million euros)Leading online shops in the clothing segment ranked by revenue in Germany 2017
- Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2017 (in million euros)E-commerce revenue of the leading online technology shops in Germany 2017
- Net revenues of the leading furniture and interior decoration online shops in Germany in 2017 (in million euros)Revenue of leading furniture and home decor online shops in Germany 2017
- Net revenue of the leading online shops in the grocery segment in Germany in 2017 (in million euros)E-commerce revenue of the leading online shops in the food segment in Germany 2017
- Revenues by product category
The most important statistics
- Product groups ranked by online retail revenue in Germany in 2014 and 2017 (in million euros)Online retail revenue from selected product groups in Germany 2014-2017
- Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)Revenues in e-commerce in Germany 2016-2022, by segment
- E-commerce revenue from book sales in Germany from 2011 to 2017 (in million euros)E-commerce revenue from book sales in Germany 2011-2017
- E-commerce revenue in the DIY sector in Germany from 2006 to 2018 (in million euros)E-commerce revenue in the DIY sector in Germany 2006-2018
- Online retail revenue from clothing and shoes in Germany from 2006 to 2017 (in billion euros)Online revenue from clothing and shoes in Germany 2006-2017
- E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2017 (in billion euros)Online revenues in the optical retail sector in Germany 2011-2017
- Online customers
The most important statistics
- Number of online shoppers in Germany from 2007 to 2015 (in millions)Number of online shoppers in Germany 2007-2015
- Forecast on number of users of the e-commerce sector in Germany from 2016 to 2022 (in millions)Number of of e-commerce users in Germany 2016-2022
- Share of internet users who ordered and purchased products online within the past three months in Germany in 2018, by age groupShare of online shoppers in Germany 2018, by age group
- Share of online shoppers among the German population from 2000 to 2016Survey on the share of online shoppers in Germany 2000-2016
- Share of online shoppers (at least one online purchase per month) in German states in 2017Share of online shoppers in Germany 2017, by state
- Number of users of e-commerce by age and gender in Germany in 2016 (in millions)Number of e-commerce users in Germany 2016, by age and gender
- Share of online shoppers in Germany from 2008 to 2018, by occupation typeOnline shopper in Germany 2008-2018, by occupation type
- Share of online shoppers in Germany from 2007 to 2018, by income groupOnline shoppers in Germany 2007-2018, by income group
- Mobile commerce
The most important statistics
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)Year-on-year e-commerce revenue change in Germany 2016, by device
- Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016Smartphone or tablet usage for mobile shopping in Germany 2011-2016
- Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016Age and gender distribution of mobile shoppers in Germany 2013-2016
- Number of sales transactions per user of mobile commerce in Germany from 2014 to 2016Sales transactions per mobile commerce user in Germany 2014-2016
- Which products have you ever bought with your smartphone via mobile internet?Products purchased via mobile commerce in Germany 2018
- How much do you agree with the following statements?Market place development of mobile commerce in Germany 2016
- Which of the following do you view as the greatest disruptive factors of mobile commerce?Most disruptive factors of mobile commerce in Germany 2016
- Would you consider mobile shopping (purchases via mobile devices) a game changer; an interesting trend; much ado about nothing; too early to say?Opinion on importance of mobile shopping in Germany 2017
- Payment methods
The most important statistics
- Which payment methods do you prefer or use most often when shopping online?Preferred payment methods for online purchases in Germany in 2016
- Which of the following payment methods have you used for online purchases in the past twelve months? Payment methods used by online shoppers in Germany 2017
- Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016Frequently used payment methods in online retail in Germany 2012-2016
- Most used methods of online payment in Germany in January 2016, by genderPreferred payment methods for online purchases in Germany 2016, by gender
- Most common payment options offered by leading online shops in Germany in 2017Payment options available in online shops in Germany 2017
- Is there a payment method which you do not use at all?Payment methods not used by online shoppers in Germany 2017
- When do you usually check payment options of the online shop you're using? Point in time when online shoppers check payment methods in Germany 2017
- E-commerce trends
The most important statistics
- Openly asked, what would you say are the driving forces behind the successful development of the e-commerce sector in Germany?Survey on reasons for favorable e-commerce development in Germany 2017
- What would you say about "contextual commerce"?Survey on importance of contextual commerce in Germany 2017
- What would you say about "dash buttons"?Survey on importance of dash buttons in Germany 2017
- What would you say about "dynamic pricing"?Survey on importance of dynamic pricing in Germany 2017
- What would you say about "mobile shopping"?Survey on importance of mobile shopping in Germany 2017
- What would you say about "same-day delivery"?Survey on importance of same-day delivery in Germany 2017
- What would you say about "social commerce"?Survey on importance of social commerce in Germany 2017
- What would you say about "virtual wardrobe"?Survey on importance of virtual wardrobe in Germany 2017
- Forecasts
The most important statistics
- Market volume of the e-commerce sector in Germany from 2006 to 2018 (in billion euros)Market development of the online retail sector in Germany 2006-2018
- B2C e-commerce sales in Germany in 2015 with a forecast to 2020 (in billion U.S. dollars)Germany: B2C e-commerce sales 2015-2020
- Forecasted revenue share of online retail compared to traditional retail in Germany in 2015, by product groupForecast: revenue share of e-commerce in Germany 2015, by product group
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- Do you prefer to buy products online/via mail order or do you prefer traditional retail trade?
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- Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016
- B2C e-commerce sales in Germany in 2015 with a forecast to 2020 (in billion U.S. dollars)
- Most popular online stores in the personal care segment in the United Kingdom in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys and baby segment in Switzerland in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the sports and outdoor segment worldwide in 2017, by e-commerce net sales (in million U.S. dollars)
- B2C e-commerce as percentage of GDP in Western Europe from 2009 to 2018
- Most popular online stores in the fashion segment in Finland in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys and baby segment in Sweden in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in Denmark in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in Switzerland in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the books, movies, music and games segment in Germany in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in Spain in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the furniture and appliances segment in Sweden in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the sports and outdoor segment in France in 2017, by e-commerce net sales (in million U.S. dollars)
Premium Statistics
- B2C-e-commerce revenue in Germany from 1999 to 2017 (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)
- Online revenue from services and digital goods in Germany from 2015 to 2017 (in million euros)
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017
- E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2017 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017
- How do you assess e-commerce conditions in Germany in comparison with international standards?
- How do you assess the current economic situation in regards to German e-commerce?
- Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)
- Ranking of online shops by number of website visits in Germany in the 1st quarter of 2018 (in millions)
- Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2017 (in million euros)
- Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2017 (in million euros)
- Net revenues of the leading furniture and interior decoration online shops in Germany in 2017 (in million euros)
- Net revenue of the leading online shops in the grocery segment in Germany in 2017 (in million euros)
- Product groups ranked by online retail revenue in Germany in 2014 and 2017 (in million euros)
- Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)
- E-commerce revenue from book sales in Germany from 2011 to 2017 (in million euros)
- E-commerce revenue in the DIY sector in Germany from 2006 to 2018 (in million euros)
- Online retail revenue from clothing and shoes in Germany from 2006 to 2017 (in billion euros)
- E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2017 (in billion euros)
- Number of online shoppers in Germany from 2007 to 2015 (in millions)
- Forecast on number of users of the e-commerce sector in Germany from 2016 to 2022 (in millions)
- Share of internet users who ordered and purchased products online within the past three months in Germany in 2018, by age group
- Share of online shoppers among the German population from 2000 to 2016
- Share of online shoppers (at least one online purchase per month) in German states in 2017
- Number of users of e-commerce by age and gender in Germany in 2016 (in millions)
- Share of online shoppers in Germany from 2008 to 2018, by occupation type
- Share of online shoppers in Germany from 2007 to 2018, by income group
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)
- Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016
- Number of sales transactions per user of mobile commerce in Germany from 2014 to 2016
- Which products have you ever bought with your smartphone via mobile internet?
- How much do you agree with the following statements?
- Which of the following do you view as the greatest disruptive factors of mobile commerce?
- Would you consider mobile shopping (purchases via mobile devices) a game changer; an interesting trend; much ado about nothing; too early to say?
- Which payment methods do you prefer or use most often when shopping online?
- Which of the following payment methods have you used for online purchases in the past twelve months?
- Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016
- Most used methods of online payment in Germany in January 2016, by gender
- Most common payment options offered by leading online shops in Germany in 2017
- Is there a payment method which you do not use at all?
- When do you usually check payment options of the online shop you're using?
- Openly asked, what would you say are the driving forces behind the successful development of the e-commerce sector in Germany?
- What would you say about "contextual commerce"?
- What would you say about "dash buttons"?
- What would you say about "dynamic pricing"?
- What would you say about "mobile shopping"?
- What would you say about "same-day delivery"?
- What would you say about "social commerce"?
- What would you say about "virtual wardrobe"?
- Market volume of the e-commerce sector in Germany from 2006 to 2018 (in billion euros)
- Forecasted revenue share of online retail compared to traditional retail in Germany in 2015, by product group
- Sales volume of the most popular distance selling categories in Germany in 2013 and 2018 (in million euros)
- B2C e-commerce as percentage of global GDP from 2009 to 2018
- B2C e-commerce expenditure in Europe in 2013, by country or region (in billion euros)
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