• E-commerce: online shoppers by age group in Germany 2016 | Statistic

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Share of online shoppers in Germany 2016, by age group

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Share of internet users who ordered and purchased products online within the past three months in Germany in 2016, by age group

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This statistic shows the share of internet users who had purchased or ordered products online within the past three months in Germany in 2015, broken down by age group. During the survey period it was found that roughly 82 percent of internet users aged between 25 and 44 years had shopped online.

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Frequently used payment methods in online retail in Germany 2012-2016

Frequently used payment methods in online retail in Germany 2012-2016

Germany: B2C e-commerce sales 2014-2017

Germany: B2C e-commerce sales 2014-2017

Revenue of leading furniture and home decor online shops in Germany 2015

Revenue of leading furniture and home decor online shops in Germany 2015

Survey on the share of online shoppers in Germany 2000-2016

Survey on the share of online shoppers in Germany 2000-2016

Revenues in online retail in Germany 2012-2017

Revenues in online retail in Germany 2012-2017

Market development of the online retail sector in Germany 2006-2016

Market development of the online retail sector in Germany 2006-2016

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Statistics on "E-commerce in Germany"

Overview

The most important statistics

B2C-e-commerce revenue in Germany from 1999 to 2016 (in billion euros)E-commerce revenue in Germany 1999-2016
E-commerce revenue from trade goods in Germany from 2000 to 2016 (in billion euros)Online trade goods revenues in Germany 2000-2016
Online revenue from services and digital goods in Germany from 2013 to 2016 (in million euros)Online revenue from services and digital goods in Germany 2013-2016
Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)Revenues from desktop and mobile e-commerce in Germany 2016
Share of e-commerce in total retail revenue in Germany from 2009 to 2016Share of e-commerce in retail revenue in Germany 2009-2016
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2015E-commerce revenue share of the leading 10 online shops in Germany 2008-2015
Revenue of e-commerce retailers in Germany from 2013 and 2015, by type (in million euros)Successful e-commerce seller types based on revenue in Germany 2013-2015

Leading online retailers

The most important statistics

Revenue of the 100 most successful online shops in Germany in 2015 (in million euros)Leading 100 online shops ranked by revenue in Germany 2015
Reach of the biggest online shops in Germany in October 2014Reach of the leading online shops in Germany 2014
Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2015 (in million euros)Leading online shops in the clothing segment ranked by revenue in Germany 2015
Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2015 (in million euros)E-commerce revenue of the leading technology online shops in Germany 2015
Net revenues of the leading furniture and interior decoration online shops in Germany in 2015 (in million euros)Revenue of leading furniture and home decor online shops in Germany 2015
Net revenues of the leading online shops in the grocery segment in Germany in 2015 (in million euros)E-commerce revenue of the leading online shops in the food segment in Germany 2015

Revenues by product segment

The most important statistics

Product groups ranked by online retail revenue in Germany in 2014 and 2016 (in million euros)Online retail revenue from selected product groups in Germany 2014-2016
E-commerce revenue from book sales in Germany from 2011 to2015 (in million euros)E-commerce revenue from book sales in Germany 2011-2015
E-commerce revenue in the DIY sector in Germany from 2006 to 2015 (in million euros)E-commerce revenue in the DIY sector in Germany 2006-2015
Online retail revenue from clothing and shoes in Germany from 2006 to 2015 (in billion euros)Online revenue from clothing and shoes in Germany 2006-2015
E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2015 (in billion euros)Online revenues in the optical retail sector in Germany 2011-2015

Online customers

The most important statistics

Number of online shoppers in Germany from 2007 to 2015 (in millions)Number of online shoppers in Germany 2007-2015
Share of internet users who ordered and purchased products online within the past three months in Germany in 2016, by age groupShare of online shoppers in Germany 2016, by age group
Number of persons who used the internet to order products and services (online shopping) in Germany from 2010 to 2014 (in millions)Internet usage for online shopping in Germany 2010-2014
Share of online shoppers among the German population from 2000 to 2016Survey on the share of online shoppers in Germany 2000-2016
Do you prefer to buy products online/via mail order or do you prefer traditional retail trade?Attitude towards online and traditional retail trade in Germany 2012-2016
Do you prefer to buy products online and via mail order or do you prefer traditional retail trade?Buyer preference for online or traditional retail trade in Germany 2016, by gender

Mobile commerce

The most important statistics

Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)Year-on-year e-commerce revenue change in Germany 2016, by device
Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016Smartphone or tablet usage for mobile shopping in Germany 2011-2016
Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016Age and gender distribution of mobile shoppers in Germany 2013-2016
Why did you shop via smartphone?Survey on reasons for shopping via smartphone in Germany 2014
Which of these products have you purchased online via your smartphone/tablet?Survey on shopping via tablet or smartphone in Germany 2016, by product category

Payment methods

The most important statistics

Preferred e-commerce payment methods in Germany in 2015Preferred e-commerce payment methods in Germany 2015
Which payment methods do you offer your customers in Germany?Payment methods offered in B2B e-commerce in Germany 2015
Which payment methods do you prefer or use most often when shopping online?Preferred payment methods for online purchases in Germany in 2015
Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016Frequently used payment methods in online retail in Germany 2012-2016
Most used methods of online payment in Germany in January 2016, by genderPreferred payment methods for online purchases in Germany 2016, by gender
Most common payment options offered by leading online shops in Germany in 2015 and 2016Payment options available in online shops in Germany 2015-2016

Forecast

The most important statistics

Market volume of the e-commerce sector in Germany from 2006 to 2016* (in billion euros)Market development of the online retail sector in Germany 2006-2016
Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
B2C e-commerce sales in Germany from 2014 to 2017 (in billion U.S. dollars)Germany: B2C e-commerce sales 2014-2017
Market share of internet pure players and offline mail order retailers in Germany from 2010 to 2020*Market share of pure online and offline mail order retailers in Germany 2010-2020
Average e-commerce spending per person in Germany from 2012 to 2017* (in euros)Per capita e-commerce spending in Germany 2012-2017

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E-commerce in Germany

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