Italy: reasons for companies to launch crowdfunding campaigns 2017-2018

Reasons for companies to launch equity-based crowdfunding campaigns in Italy from July 2017 to June 2018

Italy: reasons for companies to launch crowdfunding campaigns 2017-2018 This statistic illustrates the main reasons for companies to launch equity crowdfunding campaigns in the in Italy from July 2017 to June 2018. According to the data, 56 percent of the companies decided to finance their business through crowdfunding for marketing reasons and brand awareness, 37 percent answered that the aim was to raise funds for software development and 34 percent for research and development in general.
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Reasons for companies to launch equity-based crowdfunding campaigns in Italy from July 2017 to June 2018

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Share of respondants
Marketing and brand awareness59%
Software/App development37%
Research and Development/Innovation34%
Business expansion32%
Investments in production26%
Team expansion and recruitment26%
Geographic expansion23%
Overall expenditures19%
Market consolidation12%
Other6%
Share of respondants
Marketing and brand awareness59%
Software/App development37%
Research and Development/Innovation34%
Business expansion32%
Investments in production26%
Team expansion and recruitment26%
Geographic expansion23%
Overall expenditures19%
Market consolidation12%
Other6%
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This statistic illustrates the main reasons for companies to launch equity crowdfunding campaigns in the in Italy from July 2017 to June 2018. According to the data, 56 percent of the companies decided to finance their business through crowdfunding for marketing reasons and brand awareness, 37 percent answered that the aim was to raise funds for software development and 34 percent for research and development in general.
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