Average number of social media accounts per internet user from 2013 to 2017

Global social media account ownership from 2013 to 2017 This statistic presents the average number of social media accounts per internet user from 2013 to 2017. According to the survey findings, an internet user in 2017 had an average of 7.6 social media accounts.
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Average number of accounts
20134.3
20144.8
20156.3
20167.6
20177.6
Average number of accounts
20134.3
20144.8
20156.3
20167.6
20177.6

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Description Source More information
This statistic presents the average number of social media accounts per internet user from 2013 to 2017. According to the survey findings, an internet user in 2017 had an average of 7.6 social media accounts.
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Release date
October 2017
Region
Worldwide
Survey time period
2013 to 2017
Age group
16 to 64 years
Supplementary notes
Question: On which of the following services do you have an account?

*2013: n=156,876; 2014: n=168,046;
*2015: n=198,734; 2016: n=211,023;
*2017: n=178,421
Average number of accounts is calculated based on analysis of 42 named networks+ "Other". The named networks are a mix of global players as well as those specific to certain countries or regions.

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