US: time spent by used car buyers on various websites in 2015

The statistic illustrates the time a used car buyer spent online to research their purchase in the United States (US), in 2015. On average, used car buyers spent 65 percent of the time they spent researching on websites, on the site of third parties. Only six percent of their time was spent on websites of original equipment manufacturer (OEM).

Share of time spent* on various websites by buyers who bought a used car in the United States (US) in 2015

Share of time spent
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Release date

March 2016


United States

Survey time period

March to May 2015

Number of respondents

2,131 respondents

Supplementary notes

* On average, the respondents spent 9:18 hours to search for the car they want to buy.

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Statistics on "Back-to-college market"

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