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E-commerce market value India 2014-2027

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was approximately 50 billion U.S dollars in 2018. This number was estimated to reach 200 billion U.S. dollars by 2027.

E-commerce platforms in India

The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. As of April 2017, Amazon India was the leading online market place in the country with more than 500 million U.S dollars in the sale. Flipkart and Myntra were the prominent players in the local market. In a survey conducted in May 2020 about permitting e-commerce platforms to deliver goods in India after coronavirus lockdown, the majority of respondents voted in favor.

Growing trend of e-commerce in India

Increasing growth in the e-commerce industry is attributed to a number of reasons. Digitizing the economy and providing cheap internet to the people are a few of many reasons that boosted the growth of digital sales in India. In 2018, the e-commerce sales across India were estimated to increase by 25 percent. The growth rate, however, was predicted to observe a slight dip in 2022. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user in India in 2018 was more than 50 U.S dollars. It was estimated to cross 75 U.S dollars by 2024.

Market size of e-commerce industry across India from 2014 to 2018, with forecasts until 2027

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Release date

August 2020



Survey time period

July 2020

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Statistics on "E-commerce in India"

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