Italy: main drivers to go to a movie theater in 2017

This statistic illustrates the main drivers to go to a movie theater in Italy in 2017. According to survey results, watching a film was a driver only for 44 percent of respondents, while a quarter of them stated that an important reason was the chance to relax for some hours, followed by the fact that they could spend a night out, regardless of the company.

Why do you go to a movie theater?

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Sources

Release date

April 2017

Region

Italy

Survey time period

November 2016 to January 2017

Number of respondents

1,600 respondents

Special properties

Individuals going to movie theaters were interwied.

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