In 2023, sales via e-commerce contributed 34 percent of all sales of FMCG in the urban retail market in China. Meanwhile, supermarkets made up 29 percent of the FMCG market.
Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel
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Bain & Company. (June 27, 2024). Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/
Bain & Company. "Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel." Chart. June 27, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/
Bain & Company. (2024). Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/
Bain & Company. "Share of Fast Moving Consumer Goods (Fmcg) Sales in The Urban Retail Market in China from 2017 to 2023, by Channel." Statista, Statista Inc., 27 Jun 2024, https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/
Bain & Company, Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel Statista, https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/ (last visited September 20, 2024)
Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel [Graph], Bain & Company, June 27, 2024. [Online]. Available: https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/