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Global beauty fans using social media as a beauty retail platform 2017
Global beauty fans using social media as a beauty retail platform 2017
Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
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| Share of beauty fans | |
|---|---|
| Follow favorite brands on social media | 55% |
| Use social media to research products | 50% |
| Say lots of likes on social media would encourage them to buy | 28% |
| Say the chance to buy directly via social media would encourage them to buy | 14% |
| Share of beauty fans | |
|---|---|
| Follow favorite brands on social media | 55% |
| Use social media to research products | 50% |
| Say lots of likes on social media would encourage them to buy | 28% |
| Say the chance to buy directly via social media would encourage them to buy | 14% |
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This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
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- Show publisher information
- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- Q3 2017
- Number of respondents
- 23,777 respondents
- Age group
- 16-64 years
- Special properties
- beauty fans
- Method of interview
- Online survey
- Supplementary notes
-
Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Worldwide
- Survey time period
- Q3 2017
- Number of respondents
- 23,777 respondents
- Age group
- 16-64 years
- Special properties
- beauty fans
- Method of interview
- Online survey
- Supplementary notes
-
Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.
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