This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
Characteristic
Share of beauty fans
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Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.
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GWI. (December 21, 2017). Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. "Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017." Chart. December 21, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. (2017). Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. "Share of Beauty Fans Worldwide Who Use Social Media as a Platform for Beauty Retail Activities as of 3rd Quarter 2017." Statista, Statista Inc., 21 Dec 2017, https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI, Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017 Statista, https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/ (last visited September 01, 2024)
Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017 [Graph], GWI, December 21, 2017. [Online]. Available: https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/