Global beauty fans using social media as a beauty retail platform 2017

Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

Global beauty fans using social media as a beauty retail platform 2017 This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
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Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

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Share of beauty fans
Follow favorite brands on social media55%
Use social media to research products50%
Say lots of likes on social media would encourage them to buy28%
Say the chance to buy directly via social media would encourage them to buy14%
Share of beauty fans
Follow favorite brands on social media55%
Use social media to research products50%
Say lots of likes on social media would encourage them to buy28%
Say the chance to buy directly via social media would encourage them to buy14%
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This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
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Release date
December 2017
Region
Worldwide
Survey time period
Q3 2017
Number of respondents
23,777 respondents
Age group
16-64 years
Special properties
beauty fans
Method of interview
Online survey
Supplementary notes
Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.
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