Global beauty fans using social media as a beauty retail platform 2017

Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

by J. Clement, last edited Jan 10, 2018
Global beauty fans using social media as a beauty retail platform 2017 This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
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Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

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Share of beauty fans
Follow favorite brands on social media55%
Use social media to research products50%
Say lots of likes on social media would encourage them to buy28%
Say the chance to buy directly via social media would encourage them to buy14%
Share of beauty fans
Follow favorite brands on social media55%
Use social media to research products50%
Say lots of likes on social media would encourage them to buy28%
Say the chance to buy directly via social media would encourage them to buy14%
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by J. Clement, last edited Jan 10, 2018
This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
Show more
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