This statistic presents the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55 percent of beauty fans reported to be following their favorite brand on social media, while an additional 50 percent reported to using social media to research products prior to purchasing.
Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
GWI. (December 21, 2017). Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. "Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017." Chart. December 21, 2017. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. (2017). Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI. "Share of Beauty Fans Worldwide Who Use Social Media as a Platform for Beauty Retail Activities as of 3rd Quarter 2017." Statista, Statista Inc., 21 Dec 2017, https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/
GWI, Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017 Statista, https://www.statista.com/statistics/795249/beauty-fans-social-media-beauty-retail-platform/ (last visited May 25, 2022)
