Global beauty fans using social media as a beauty retail platform 2017

Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

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Release date

December 2017



Survey time period

Q3 2017

Number of respondents

23,777 respondents

Age group

16-64 years

Special properties

beauty fans

Method of interview

Online survey

Supplementary notes

Question: Who do you follow on social media?/Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?/When shopping online, which of these features would most increase your likelihood of buying a product?
*Beauty fans are defined as internet users with a strong interest in beauty products.

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