Italy: retail grocery touch points used among customers 2017, by type

This statistic displays the share of customers using retail grocery touch points in Italy in 2017, by type. According to survey results, the promotional leaflet was the second most popular marketing tool after the retail store space environment. Overall, 79 percent of customers had contact with the store’s personnel, while 57 percent of them just heard of the retail store thanks to word of mouth from someone.

Share of customers using retail grocery touch points in Italy in 2017, by type

Share of customers
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Sources

Release date

October 2017

Region

Italy

Survey time period

September 2017

Method of interview

Computer-assisted web interviews (CAWI)

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