Digital out-of-home advertising in the United Kingdom (UK) - Statistics & Facts

Digital out-of-home (DOOH) is advertising aimed at people while they are out in public, through the medium of digital screens and digital signage. DOOH is much like non-digital out-of-home (OOH) advertising, with the added advantage that ads can be more easily targeted to reach specific audiences with the use of programmatic platforms. In addition to this, many modern digital screens can be used for interactive advertising campaigns. They can also be used more effectively in integrated marketing campaigns alongside other media, like social media, for example.

Due to the advantages mentioned above, on top of all the benefits of traditional OOH advertising (e.g. high levels of reach and cover, pure form of advertising, not competing with online content) , the DOOH market is continuing to grow.

Digital outdoor advertising revenue in the United Kingdom increased every year from 2003 to 2018, starting at 11 million British pounds in 2003 and reaching 603 million pounds in 2018. This upwards trend is set to continue, with spending also forecast to increase in the coming years. Outdoor media owners are investing more in DOOH sites in the UK, from standard 6-sheet sized roadside displays to huge digital displays such as Piccadilly Lights. The 790 square meter LED screen is the largest of its kind in Europe.

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Digital out-of-home advertising in the United Kingdom (UK)

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Digital advertising screens in the UK

Out-of-home advertising market

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