Key insights
- Digital ad spend worldwide
- 601.84bn USD
Detailed statistics
Digital advertising spending worldwide 2021-2027
- Digital ad spend in the UK
- 15.57bn GBP
Detailed statistics
Digital advertising spending in the United Kingdom (UK) 2007-2020
- Media ad revenue in the UK
- 39.4bn GBP
Detailed statistics
Advertising revenue in the United Kingdom (UK) 2014-2027, by media
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Marketing budgets
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- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Online marketing budgets allocation worldwide 2022, by channel
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Marketing budget revision in the UK Q3 2024, by category
- Premium Statistic Digital advertising budgets growth in EMEA 2024, by format
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Premium Statistic Share of mobile in marketing budgets in the UK 2023
Marketing budgets
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Premium Statistic
Share of digital in marketing budgets in EMEA 2022
Share of digital in marketing budgets in EMEA 2022
Share of digital in advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Online marketing budgets allocation worldwide 2022, by channel
Online marketing budgets allocation worldwide 2022, by channel
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel
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Marketing expenditure growth in the UK 2023, by type
Marketing expenditure growth in the UK 2023, by type
Change in marketing spending in for-profit companies in the United Kingdom (UK) in 2023, by type
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Change in marketing spending at UK companies 2023, by medium
Change in marketing spending at UK companies 2023, by medium
Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel
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Marketing budget revision in the UK Q3 2024, by category
Marketing budget revision in the UK Q3 2024, by category
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category
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Digital advertising budgets growth in EMEA 2024, by format
Digital advertising budgets growth in EMEA 2024, by format
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
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Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the United Kingdom (UK) as of February 2023
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Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023
Doing business
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- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Leading B2C marketing priorities in the UK 2022
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Leading marketing challenges in the UK 2023
- Premium Statistic B2C marketing challenges in the UK 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
Doing business
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Leading B2C marketing channels in the UK 2022
Leading B2C marketing channels in the UK 2022
Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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B2C marketing channels with highest growth potential in the UK 2022
B2C marketing channels with highest growth potential in the UK 2022
Marketing channels with highest growth potential according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Digital marketing priorities in EMEA 2022
Digital marketing priorities in EMEA 2022
Digital marketing priorities in Europe, the Middle East, and Africa (EMEA) as of June 2022
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Leading B2C marketing priorities in the UK 2022
Leading B2C marketing priorities in the UK 2022
Leading priorities for business-to-consumer (B2C) marketers for the next three years in the United Kingdom as of spring 2022
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Contribution of digital marketing to companies' performance in the UK 2022
Contribution of digital marketing to companies' performance in the UK 2022
Contribution of digital marketing to the performance of companies in the United Kingdom (UK) in 2022
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Digital marketing metrics used in EMEA 2022
Digital marketing metrics used in EMEA 2022
Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022
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Leading marketing challenges in the UK 2023
Leading marketing challenges in the UK 2023
Leading business challenges according to marketing leaders in the United Kingdom in 2023
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B2C marketing challenges in the UK 2022
B2C marketing challenges in the UK 2022
Leading challenges of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Digital marketing growth barriers priorities in EMEA 2022
Digital marketing growth barriers priorities in EMEA 2022
Digital marketing and advertising growth barriers in Europe, the Middle East, and Africa (EMEA) as of June 2022
Workforce
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- Premium Statistic Most undervalued marketing skills in the UK 2024
- Premium Statistic Most overrated marketing skills in the UK 2024
- Premium Statistic Top marketing skills gaps in the UK 2024
- Premium Statistic Frequency of measuring marketing metrics in the UK 2023
- Premium Statistic Contract rates per day of digital marketing specialists in London 2022
- Premium Statistic Salary per annum of digital marketing professionals in the UK 2023
Workforce
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Most undervalued marketing skills in the UK 2024
Most undervalued marketing skills in the UK 2024
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024
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Most overrated marketing skills in the UK 2024
Most overrated marketing skills in the UK 2024
Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024
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Top marketing skills gaps in the UK 2024
Top marketing skills gaps in the UK 2024
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024
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Frequency of measuring marketing metrics in the UK 2023
Frequency of measuring marketing metrics in the UK 2023
Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023
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Contract rates per day of digital marketing specialists in London 2022
Contract rates per day of digital marketing specialists in London 2022
Average contract rates per day of digital marketing specialists in London (UK) in 2022, by position (in GBP)
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Salary per annum of digital marketing professionals in the UK 2023
Salary per annum of digital marketing professionals in the UK 2023
Average annual salary of digital marketing professionals in the United Kingdom (UK) in 2023, by position (in 1,000 GBP)
Top industry trend: influencer marketing
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- Premium Statistic Use of influencer marketing in the UK 2022
- Premium Statistic Use of influencers in the UK 2022, by number of followers
- Premium Statistic Types of influencer marketing used in the UK 2022
- Premium Statistic Influencer marketing budget growth in the UK 2022
- Premium Statistic Objectives of influencer marketing in the UK 2022
- Premium Statistic Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
- Premium Statistic Type of influencers trusted by UK fashion & lifestyle shoppers 2022
Top industry trend: influencer marketing
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Use of influencer marketing in the UK 2022
Use of influencer marketing in the UK 2022
Use of influencer marketing among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Use of influencers in the UK 2022, by number of followers
Use of influencers in the UK 2022, by number of followers
Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers
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Types of influencer marketing used in the UK 2022
Types of influencer marketing used in the UK 2022
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Influencer marketing budget growth in the UK 2022
Influencer marketing budget growth in the UK 2022
Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022
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Objectives of influencer marketing in the UK 2022
Objectives of influencer marketing in the UK 2022
Objectives of influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
Leading influencer marketing concerns/challenges according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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Type of influencers trusted by UK fashion & lifestyle shoppers 2022
Type of influencers trusted by UK fashion & lifestyle shoppers 2022
Trust in influencers among fashion and lifestyle buyers in the United Kingdom as of spring 2022, by type of influencers
Top industry trend: third-party cookie deprecation
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- Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
- Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
- Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
Top industry trend: third-party cookie deprecation
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Preparedness for 3rd-party cookie deprecation in the UK 2023
Preparedness for 3rd-party cookie deprecation in the UK 2023
Level of preparedness for third-party cookie deprecation in the United Kingdom (UK) as of September 2023
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Impact of third-party cookie deprecation on businesses in the UK 2022
Impact of third-party cookie deprecation on businesses in the UK 2022
Impact of third-party cookie deprecation on businesses according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022
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Reliance on third-party cookies among advertisers in the UK 2022
Reliance on third-party cookies among advertisers in the UK 2022
Reliance on third-party cookies among advertisers in the United Kingdom (UK) as of November 2022
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Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022
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Solutions to the loss of 3rd-party cookies in the UK 2022
Solutions to the loss of 3rd-party cookies in the UK 2022
Solutions marketers were planning to implement to combat the impact of third-party cookie loss in the United Kingdom (UK) as of October 2022
Top industry trend: application of AI in marketing
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Top industry trend: application of AI in marketing
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Premium Statistic
Role of AI in digital marketing in the UK 2023
Role of AI in digital marketing in the UK 2023
Role of artificial intelligence (AI) in digital marketing according to brand marketers in the United Kingdom (UK) as of February 2023
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Applications of AI in marketing in the UK 2023
Applications of AI in marketing in the UK 2023
Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024
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Premium Statistic
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the United Kingdom as of February 2023
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