Main factors influencing shopping behaviors in China 2017, by generation

The statistic shows the key factors which influent shopping behaviors in China in 2017, by generation. According to the result of a survey, around 57 percent of the surveyed Chinese Millennials considered the product branding before making a purchasing.

Key factors which influent shopping behaviors in China in 2017, by generation

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Sources

Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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