Lithuania: Instagram users by age 2019

Those aged 18 to 24 make up 34.9 percent of Instagram users in Lithuania, more than any other age group. There were 618,500 Instagram users in Lithuania in December 2019, which accounted for 21.7 percent of its entire population.

Females outnumber males, overall user base falling

Females outnumbered males among Instagram users in Lithuania across each age category. 21.1 percent of the user base are females aged 18 to 24, compared with the 16.2 percent of the user base coming from males of the same age.

The overall user base of Instagram in Lithuania fell in recent years. In September 2018, napoleoncat.com reported 604,400 Instagram users in Lithuania, however, by May 2019, this number fell to 567,600.

Instagram’s global growth

While numbers may have fallen in Lithuania, Instagram’s user base is on the rise around the world. In February 2013, approximately 100 million people were using the service. By June 2018, Instagram managed to reach the 1 billion monthly active user milestone. September 2017 to June 2018 actually saw double the growth experienced in the equivalent period one year prior, with 200 million new monthly active users joining the platform.
Instagram’s growth is partially fueled by its value as a social media marketing tool. In 2018, brands uploaded an average of 0.7 posts to the social platform every day, with those in the sports vertical being the most active.

Instagram users in Lithuania as of December 2019, by age of users

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Source

Release date

December 2019

Region

Europe, Lithuania

Survey time period

2019

Age group

13+

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