Average number of daily brand posts on Instagram in 2017, by vertical

Average daily Instagram brand posts 2017, by vertical This statistic presents the average number of daily brand posts on Instagram in 2017, broken down by vertical. According to the findings, fashion brands produced an average of 1.1 posts to the social network every day. In contrast, sports teams generated an average of 1.7 posts per day.
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Number of Instagram posts per day
Sports teams1.7
Fashion1.1
Health & beauty1
Influencers0.9
Home decor0.8
Media0.8
Total0.69
Higher ed0.6
Hotels & resorts0.6
Food & beverages0.4
Nonprofits0.4
Number of Instagram posts per day
Sports teams1.7
Fashion1.1
Health & beauty1
Influencers0.9
Home decor0.8
Media0.8
Total0.69
Higher ed0.6
Hotels & resorts0.6
Food & beverages0.4
Nonprofits0.4
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Description Source More information
This statistic presents the average number of daily brand posts on Instagram in 2017, broken down by vertical. According to the findings, fashion brands produced an average of 1.1 posts to the social network every day. In contrast, sports teams generated an average of 1.7 posts per day.
Show more
Release date
April 2018
In cooperation with:
Rival IQ
Region
Worldwide
Survey time period
2017
Supplementary notes
Data is based on 150 companies selected at random from ten different industries from the Rival IQ database of over 150,000 companies

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