Instagram weekly brand posts by vertical 2023

In 2023, the median weekly brand posts on social media app Instagram was 4.6 posts. Overall, Sports teams added an average of 15.6 posts weekly to the social network, while media brands generated an average ten posts. Additionally, retail brands posted on average 6.8 times per week, whilst fashion brands posted 6.4 times per week.

Average number of weekly brand posts on Instagram in 2023, by vertical

Characteristic	Number of Instagram posts per week
Sports teams	15.6
Media	10
Retail	6.8
Fashion	6.4
Health & beauty	6.1
Nonprofits	5
Median across all industries	4.6
Home decor	4.4
Influencers	4.1
Higher ed	3.9
Travel	3.4
Financial services	3.2
Tech & software	3
Food & beverage	2.9
Alcohol	2.9

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Release date

February 2023

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Region

Worldwide

Survey time period

2023

Supplementary notes

According to the source, data is based on: "engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count. We provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies."

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