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Reasons for shopping online for fragrances among women in the UK 2017

Published by Tugba Sabanoglu, Jul 12, 2019
This statistic shows the leading reasons why women go online whilst shopping for fragrances or perfumes in the United Kingdom (UK) as of 2017. Among those surveyed, 67 percent said they go online to compare prices of fragrances, while 32 percent read online reviews of products.

Thinking specifically about perfume/fragrance, for which of the following reasons do you ever go online?

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Release date

June 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

500 respondents

Age group

18 years and older

Special properties

UK women

Method of interview

Online interview

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