Reasons for switching brand of perfume/fragrance among women in the UK 2017

This statistic displays the leading reasons for changing brands of perfume or fragrance, according to women in the United Kingdom (UK) in 2017. Among the women surveyed, the most popular reason for switching fragrance brands is due to receiving another as a gift, chosen by around 38 percent of respondents.

What was the main reason that you decided to change your brand of perfume/fragrance?

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Release date

June 2017


United Kingdom

Survey time period

February 2017

Number of respondents

500 respondents

Age group

18 years and older

Special properties

UK women

Method of interview

Online interview

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Statistics on "Fragrances in the United Kingdom (UK)"

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