This statistic displays the leading reasons for changing brands of perfume or fragrance, according to women in the United Kingdom (UK) in 2017. Among the women surveyed, the most popular reason for switching fragrance brands is due to receiving another as a gift, chosen by around 38 percent of respondents.
What was the main reason that you decided to change your brand of perfume/fragrance?
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Statistics on "Fragrances in the United Kingdom (UK)"
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Imogen Matthews Associates. (June 1, 2017). What was the main reason that you decided to change your brand of perfume/fragrance? [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What was the main reason that you decided to change your brand of perfume/fragrance?." Chart. June 1, 2017. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. (2017). What was the main reason that you decided to change your brand of perfume/fragrance?. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates. "What Was The Main Reason That You Decided to Change Your Brand of Perfume/Fragrance?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/
Imogen Matthews Associates, What was the main reason that you decided to change your brand of perfume/fragrance? Statista, https://www.statista.com/statistics/808517/fragrances-reasons-for-switching-brand-among-women-united-kingdom-uk/ (last visited April 06, 2020)
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