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Shampoo and conditioner shopping behavior in Japan 2017

Main criteria shampoo and conditioner purchasing decisions are based on in Japan as of September 2017

by Julia Engelmann, last edited Mar 5, 2018
Shampoo and conditioner shopping behavior in Japan 2017 This statistic illustrates the results of a survey conducted in 2017 about the main criteria shampoo and conditioner purchasing decisions are based on in Japan. The survey revealed that the majority of respondents, over 49 percent, were taking the price point of the products into account, while about 3.5 percent were listening to recommendations of their hairdresser.
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Main criteria shampoo and conditioner purchasing decisions are based on in Japan as of September 2017

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