Shampoo and conditioner shopping behavior in Japan 2017

This statistic illustrates the results of a survey conducted in 2017 about the main criteria shampoo and conditioner purchasing decisions are based on in Japan. The survey revealed that the majority of respondents, over 49 percent, were taking the price point of the products into account, while about 3.5 percent were listening to recommendations of their hairdresser.

Main criteria shampoo and conditioner purchasing decisions are based on in Japan as of September 2017

Share of respondents
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Source

Release date

November 2017

Region

Japan

Survey time period

September 8 to 22, 2017

Number of respondents

3,493 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When you buy shampoo and conditioner, which criteria do you take into account (product properties excluded)?"

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Statistics on "Haircare in the United Kingdom (UK)"

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