This statistic shows the consumption value of cosmetics and personal care in Europe in 2016, by country. Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2016, valuing at approximately 13.56 billion euros. This was followed by France and the United Kingdom, at 11.34 billion euros and 11.13 billion euros respectively.
The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approximately 83.4 billion euros in 2017 and was forecasted to increase by a further 2.5 billion by 2018. This number is significantly higher than than Eastern European countries due to the larger markets and higher populations. In the east, the market value for 2018 was estimated at 23.1 billion euros.
In 2017, the most sought after cosmetic items in Europe were skin care products, accounting for a value of 20.7 billion euros. Toiletries and hair care products were the product categories ranking in second and third place, with market values of 19.64 billion euros and 14.84 billion euros, respectively.
