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Cosmetics consumption value in Europe 2018, by country
Cosmetics consumption value in Europe 2018, by country
Consumption value of cosmetics and personal care in Europe in 2018, by country* (in million euros)
by Tugba Sabanoglu,
last edited
Aug 9, 2019
This statistic shows the consumption value of cosmetics and personal care in Europe in 2018, by country. Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2018, valuing at approximately 13.80 billion euros. This was followed by France and the United Kingdom, at 11.39 billion euros and 10.94 billion euros respectively.
The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approximately 84.3 billion euros in 2018 and was forecasted to increase by a further five billion by 2020. This number is significantly higher than than Eastern European countries due to the larger markets and higher populations. In the east, the market value for 2018 was estimated at 23.1 billion euros.
In 2018, the most sought after cosmetic items in Europe were skin care products, accounting for a value of 20.4 billion euros. Toiletries and hair care products were the product categories ranking in second and third place, with market values of 19.92 billion euros and 14.92 billion euros, respectively.
Consumption value of cosmetics and personal care in Europe in 2018, by country* (in million euros)
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| Consumption value in million euros | |
|---|---|
| Germany | 13,804 |
| France | 11,394 |
| United Kingdom | 10,940 |
| Italy | 10,152 |
| Spain | 6,958 |
| Poland | 3,861 |
| Netherlands | 2,859 |
| Belgium/Luxembourg | 2,101 |
| Sweden | 1,979 |
| Switzerland | 1,885 |
| Austria | 1,423 |
| Portugal | 1,394 |
| Romania | 1,361 |
| Norway | 1,220 |
| Denmark | 976 |
| Finland | 967 |
| Greece | 861 |
| Ireland | 816 |
| Hungary | 768 |
| Czechia | 734 |
| Slovakia | 596 |
| Bulgaria | 410 |
| Croatia | 372 |
| Lithuania | 248 |
| Latvia | 178 |
| Slovenia | 176 |
| Estonia | 149 |
| Consumption value in million euros | |
|---|---|
| Germany | 13,804 |
| France | 11,394 |
| United Kingdom | 10,940 |
| Italy | 10,152 |
| Spain | 6,958 |
| Poland | 3,861 |
| Netherlands | 2,859 |
| Belgium/Luxembourg | 2,101 |
| Sweden | 1,979 |
| Switzerland | 1,885 |
| Austria | 1,423 |
| Portugal | 1,394 |
| Romania | 1,361 |
| Norway | 1,220 |
| Denmark | 976 |
| Finland | 967 |
| Greece | 861 |
| Ireland | 816 |
| Hungary | 768 |
| Czechia | 734 |
| Slovakia | 596 |
| Bulgaria | 410 |
| Croatia | 372 |
| Lithuania | 248 |
| Latvia | 178 |
| Slovenia | 176 |
| Estonia | 149 |
© Statista 2019
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Source: Cosmetics Europe
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by Tugba Sabanoglu,
last edited
Aug 9, 2019
This statistic shows the consumption value of cosmetics and personal care in Europe in 2018, by country. Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2018, valuing at approximately 13.80 billion euros. This was followed by France and the United Kingdom, at 11.39 billion euros and 10.94 billion euros respectively.
The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approximately 84.3 billion euros in 2018 and was forecasted to increase by a further five billion by 2020. This number is significantly higher than than Eastern European countries due to the larger markets and higher populations. In the east, the market value for 2018 was estimated at 23.1 billion euros.
In 2018, the most sought after cosmetic items in Europe were skin care products, accounting for a value of 20.4 billion euros. Toiletries and hair care products were the product categories ranking in second and third place, with market values of 19.92 billion euros and 14.92 billion euros, respectively.
- Source
- Cosmetics Europe
- Show further sources information
- Show publisher information
- Release date
- June 2019
- Region
- Europe
- Survey time period
- 2018
- Supplementary notes
- * Value of retail, based on retail selling price.
Source
- Source
- Cosmetics Europe
- Show further sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Europe
- Survey time period
- 2018
- Supplementary notes
- * Value of retail, based on retail selling price.
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Ranking of the most popular skin cream brands in Germany 2015-2018
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Statistics on "Cosmetics market in Europe"
- European market overview
The most important statistics
- Consumption value of cosmetics and personal care in Europe from 2012 to 2018* (in billion euros)Cosmetics consumption value in Europe 2012-2018
- Market value of beauty and personal care in Western Europe from 2015 to 2020 (in million euros)Beauty and personal care market value in Western Europe 2015-2020
- Consumption value of cosmetics and personal care in Europe in 2018, by country* (in million euros)Cosmetics consumption value in Europe 2018, by country
- Market value of the cosmetics industry in the Europe in 2018, by branch (in billion euros)Market value of cosmetics industry in the Europe 2018, by branch
- Ranking of leading cosmetic brands in Europe in 2016, by brand value (in million U.S. dollars)Brand value of leading European cosmetic brands 2016
- Share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, by product typeImportance of personal care and cosmetics in daily life in Europe 2017, by product
- EU production
The most important statistics
- Annual turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) from 2009 to 2016 (in million euros)Turnover of perfume and toiletry manufacturing industry in the EU-28 2009-2016
- Turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) in 2016, by country (in million euros)EU-28: Turnover of perfume and toiletry manufacturing industry 2016, by country
- Production value of perfumes and toilet preparations manufacturing in the European Union (EU-28) from 2008 to 2016 (in million euros)EU-28: production value of perfume and toiletry manufacturing industry 2008-2016
- Value of cosmetic exports from Europe in 2017, by export country (in billion euros)Cosmetic and personal care exports from Europe 2017, by country
- French market
The most important statistics
- Ranking of a selection of perfume-beauty-care brands in France in 2017, by number of outletsRanking of beauty and care brands according to the number of shops in France 2017
- Revenue distribution of the cosmetics sector in France in 2017, by product segmentCosmetics sector distribution in France 2017, by product
- The most valuable French brands in the cosmetics sector in 2016 (in million U.S. dollars)The top French brands in the global cosmetics sector 2016
- Value of exports and imports of chemicals, perfumes and cosmetics in France from 2015 to 2016 (in billions of euros)French exports and imports of beauty and chemical products 2015-2016
- Most important product claims on beauty and personal care products in France in 2016Most important product claims on beauty products in France 2016
- Share of online beauty shoppers buying organic products in France 2016Online organic beauty shopping behavior in France 2016
- German market
The most important statistics
- Revenue of the industry for the production of body care products and fragrances in Germany from 2008 to 2017 (in million euros)Revenue of the cosmetics and body care industry in Germany 2008-2017
- Revenue from skin and facial care products in Germany from 2007 to 2018 (in million euros)Revenue from skin and facial care products in Germany 2007-2018
- Revenues from body care products in Germany from 2010 to 2018, by product group* (in million euros)Revenues from body care products in Germany 2010-2018, by product group
- Revenues from body care products in Germany from 2004 to 2018* (in billion euros)Revenues from body care products in Germany 2004-2018
- Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2014 to 2018Ranking of hair care brands in Germany 2014-2018
- Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2015 to 2018Ranking of the most popular skin cream brands in Germany 2015-2018
- Ranking of the most popular cosmetics for men (used in the last three months) in Germany from 2014 to 2018Ranking of the most popular cosmetics for men in Germany 2014-2018
- Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2014 to 2018Ranking of the most popular facial cosmetics in Germany 2014-2018
- Italian market
The most important statistics
- Annual turnover of the cosmetics and perfumes industry in Italy from 2013 to 2018 (in million euros)Italy: cosmetics and perfumes industry turnover 2013-2018
- Consumption of cosmetic products in Italy from 2010 to 2018 (in million euros)Cosmetic product consumption in Italy 2010-2018
- Cosmetic products market value in Italy in 2018, by sales channel (in million euros)Cosmetic products market value in Italy 2018, by channel
- Distribution of cosmetics consumption value in Italy in 2018, by product category*Cosmetics market share in Italy 2018, by product category
- Consumption of men's care products in Italy in 2018, by product category (in million euros)Men's cosmetics consumption in Italy 2018, by product category
- Leading ten countries for Italian cosmetic industry exports from 2014 to 2018 (in million euros)Italian cosmetic industry exports 2014-2018
- Distribution of the online purchasers of cosmetics and personal care related products in Italy in 2017, by age Italy: online purchasers of cosmetics in 2017, by age
- Netherlands Market
The most important statistics
- Domestic sales value of cosmetic products in the Netherlands from 2008 to 2018 (in million euros)Cosmetic sales value in the Netherlands 2008-2018
- Market share of cosmetics in the Netherlands from 2011 to 2018, by segmentCosmetic market share in the Netherlands 2011-2018, by segment
- Forecast of the percentage change on previous year of the cosmetics industry turnover in the Netherlands from 2015 to 2017*Cosmetics industry turnover forecast change in the Netherlands 2015-2017
- Annual revenue of men's cosmetics in the Netherlands from 2007 to 2018* (in million euros)Men's cosmetics market revenue in the Netherlands 2007-2018
- Total turnover of skin care products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of skin care products sales in the Netherlands 2012-2018
- Total turnover of oral care products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of oral care products sales in the Netherlands 2012-2018
- Total turnover of shaving products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of shaving products sales in the Netherlands 2012-2018
- Total turnover of soap products sales in the Netherlands from 2012 to 2018 (in million euros)*Turnover soap sales in the Netherlands 2012-2018
- Spanish market
The most important statistics
- Annual consumption value of perfumes and cosmetic products in Spain from 2005 to 2016 (in million euros)Perfume and cosmetic market: annual consumption value in Spain 2005-2016
- Consumption value of perfumes and cosmetic products in Spain in 2016, by segment (in million euros)Perfumes and cosmetics market: consumption value in Spain 2016, by segment
- Sales distribution share of cosmetic and perfumery products in Spain in 2016, per channelMarket share of cosmetic and perfumery products in Spain 2016, by channel
- Number of buyers of hygiene and beauty products in Spain in 2016, by category (in millions)Buyers of hygiene and beauty products in Spain 2016
- Leading companies in the manufacture of perfumes and toilet preparations sector in Spain in 2016, based on sales value (in million euros)Leading Spanish perfume and toilet preparations manufacturers 2016
- Ranking of the top 10 retail companies in the personal care industry in Spain in 2017 based on sales value (in million euros)Leading retail companies in the personal care industry based on sales Spain 2017
- Value of perfumery and cosmetic industry exports in Spain from 2010 to 2016 (in million euros)Perfumery and cosmetic industry export value Spain 2010-2016
- Russian Market
The most important statistics
- Value of the cosmetics retail market in Russia from 2013 to 2018* (in billion Russian rubles)Market value of cosmetics retail in Russia 2013-2018
- Retail turnover volume of perfumery and toilet and laundry soap products in Russia from 2000 to 2018 (as index*)Perfumes & soaps: retail sales volume index in Russia 2000-2018
- Leading cosmetics chains in Russia in 2018, by turnover* (in billion Russian rubles)Leading cosmetics chains in Russia in 2018, by turnover
- Percentage change in the value of the cosmetics market in Russia from 2013 to 2018*Year-on-year growth in the cosmetics market in Russia 2013-2018
- Value of the beauty and personal care market in Russia from 2015 to 2016, by segment* (in billion U.S. dollars)Beauty & personal care market value in Russia 2015-2016, by segment
- Market value of men's care products in Russia from 2014 to 2016* (in billion Russian rubles)Men's care: market value of products Russia 2014-2016*
- Share of the population using facial care products in Russia in 2017, by categoryFacial care products usage in Russia 2017, by category
- UK market
The most important statistics
- Market value of cosmetics in Great Britain from 2009 to 2018 (in 1,000 GBP)Cosmetics: Market value in Great Britain 2009-2018
- Market value of beauty and personal care in the United Kingdom (UK) from 2015 to 2020 (in million euros)Beauty and personal care market value in the United Kingdom 2015-2020
- Value market share of cosmetics in Great Britain in December 2018, by categoryCosmetics market share in Great Britain 2018, by product category
- Sales volume of cosmetic and toilet articles in Great Britain from 2008 to 2018, as index number of sales per week*Cosmetics and toiletries retail sales volume annual index in Great Britain 2008-2018
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) from 2008 to 2018, by EU and non-EU trade (in million GBP)Cosmetics and toiletries: UK export value 2008-2018
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) in 2018, by category (in million GBP)Export value of cosmetic and toiletry categories from the United Kingdom (UK) 2018
- Leading countries for cosmetic exports from the United Kingdom (UK) in 2018, ranked by value (in million GBP)United Kingdom (UK): leading cosmetic export markets ranked by value 2018
- Distribution of cosmetic exports from the United Kingdom (UK) in 2018, by continent destinationUnited Kingdom (UK): cosmetics export market share 2018, by region
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Statistics on "Cosmetics market in Europe"
- Cosmetics consumption value in Europe 2012-2018
- Beauty and personal care market value in Western Europe 2015-2020
- Cosmetics consumption value in Europe 2018, by country
- Market value of cosmetics industry in the Europe 2018, by branch
- Brand value of leading European cosmetic brands 2016
- Importance of personal care and cosmetics in daily life in Europe 2017, by product
- Turnover of perfume and toiletry manufacturing industry in the EU-28 2009-2016
- EU-28: Turnover of perfume and toiletry manufacturing industry 2016, by country
- EU-28: production value of perfume and toiletry manufacturing industry 2008-2016
- Cosmetic and personal care exports from Europe 2017, by country
- Ranking of beauty and care brands according to the number of shops in France 2017
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- French exports and imports of beauty and chemical products 2015-2016
- Most important product claims on beauty products in France 2016
- Online organic beauty shopping behavior in France 2016
- Revenue of the cosmetics and body care industry in Germany 2008-2017
- Revenue from skin and facial care products in Germany 2007-2018
- Revenues from body care products in Germany 2010-2018, by product group
- Revenues from body care products in Germany 2004-2018
- Ranking of hair care brands in Germany 2014-2018
- Ranking of the most popular skin cream brands in Germany 2015-2018
- Ranking of the most popular cosmetics for men in Germany 2014-2018
- Ranking of the most popular facial cosmetics in Germany 2014-2018
- Italy: cosmetics and perfumes industry turnover 2013-2018
- Cosmetic product consumption in Italy 2010-2018
- Cosmetic products market value in Italy 2018, by channel
- Cosmetics market share in Italy 2018, by product category
- Men's cosmetics consumption in Italy 2018, by product category
- Italian cosmetic industry exports 2014-2018
- Italy: online purchasers of cosmetics in 2017, by age
- Cosmetic sales value in the Netherlands 2008-2018
- Cosmetic market share in the Netherlands 2011-2018, by segment
- Cosmetics industry turnover forecast change in the Netherlands 2015-2017
- Men's cosmetics market revenue in the Netherlands 2007-2018
- Turnover of skin care products sales in the Netherlands 2012-2018
- Turnover of oral care products sales in the Netherlands 2012-2018
- Turnover of shaving products sales in the Netherlands 2012-2018
- Turnover soap sales in the Netherlands 2012-2018
- Turnover bath and shower products sales in the Netherlands 2012-2018
- Turnover deodorant sales in the Netherlands 2012-2018
- Turnover fragrance sales in the Netherlands 2012-2018
- Turnover of hair care products sales in the Netherlands 2012-2018
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