Cosmetics consumption value in Europe 2018, by country

This statistic shows the consumption value of cosmetics and personal care in Europe in 2018, by country. Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2018, valuing at approximately 13.80 billion euros. This was followed by France and the United Kingdom, at 11.39 billion euros and 10.94 billion euros respectively.
The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approximately 84.3 billion euros in 2018 and was forecasted to increase by a further five billion by 2020. This number is significantly higher than than Eastern European countries due to the larger markets and higher populations. In the east, the market value for 2018 was estimated at 23.1 billion euros.

In 2018, the most sought after cosmetic items in Europe were skin care products, accounting for a value of 20.4 billion euros. Toiletries and hair care products were the product categories ranking in second and third place, with market values of 19.92 billion euros and 14.92 billion euros, respectively.