This statistic shows the consumption value of cosmetics and personal care in Europe in 2016, by country. Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2016, valuing at approximately 13.6 billion euros. This was followed by United Kingdom and France at 11.45 billion euros and 11.4 billion euros respectively.
The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approximately 82.6 billion euros in 2016 and was forecasted to increase by a further 2.5 billion by 2017. This number is significantly higher than than Eastern European countries due to the larger markets and higher populations. In the east, the market value for 2017 was estimated at 20.8 billion euros.
The most sought after personal care items in 2015 were oral care products, such as toothbrushes and toothpaste. These items accounted for 5.2 billion euros in Europe.
