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Importance of sustainability to consumers in relation to clothing purchase worldwide in 2017, by country

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Importance of sustainability to global consumers when buying apparel in 2017 This statistic shows the importance of sustainability to consumers in relation to clothing purchase worldwide in 2017, by country. In 2017, 60 percent of Indian respondents rated sustainability as very important when purchasing clothes, with a further 29 percent rating it as somewhat important. In comparison, 56 percent of American consumers rated sustainability as being important in clothing purchase in 2017, with 22 percent and 34 percent of respondents rating sustainability as very and somewhat important respectively.
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This statistic shows the importance of sustainability to consumers in relation to clothing purchase worldwide in 2017, by country. In 2017, 60 percent of Indian respondents rated sustainability as very important when purchasing clothes, with a further 29 percent rating it as somewhat important. In comparison, 56 percent of American consumers rated sustainability as being important in clothing purchase in 2017, with 22 percent and 34 percent of respondents rating sustainability as very and somewhat important respectively.
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Release date
February 2018
Region
Worldwide
Survey time period
2017
Number of respondents
7,365 respondents
Age group
18 to 60
Special properties
Consumers living in the U.S., the U.K., India, China, Mexico, Germany, and Italy who have an involvement in clothes shopping
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