Functionality of a smartphone
For Apple phones, its many qualities make it a preferred brand among Thai users. The Apple iOS on iPhones and other devices is known for its stability compared to other operating systems. Furthermore, its user interface is said to be uncomplicated for users of all ages. However, despite Apple’s praised functionality, the Android operating system has maintained a majority share of the leading smartphone operating system in recent years in Thailand. This is because many mobile phone brands implement the Android operating system. Moreover, there is a large selection of Android phones with a wide price range, making it accessible to consumers of all income levels.
The rise of Chinese brands
In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry alongside Samsung from Korea and Apple from the U.S. Brands like Realme and VIVO have shown substantial year-on-year growth in Thailand compared to its competitors. Other brands such as Huawei, Oppo and Xiaomi are also prevalent in the smartphone industry.