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Smartphone users in Thailand 2017-2025

For 2020, the number of smartphone users in Thailand was estimated to reach 52.71 million. This number has been rapidly increasing since 2015. This was partially a result of an increase in the Thai population and internet penetration throughout the years.

The use of smartphones and the internet

The use of smartphones and the internet go hand in hand. In recent years, internet penetration in Thailand had gradually and steadily increased and was predicted to rise even further in the next years. As Thais spend a lot of their time on mobile phones, a majority of Thai people use their smartphones for various online activities, ranging from entertainment to financial services. Furthermore, many e-commerce activities also occur on smartphones through the use of social media. Lazada and Shopify, which are popular e-commerce platforms, are also conveniently accessible through smartphone use in Thailand.

Social media use on smartphones

With almost 90 percent of the population owning a smartphone, Thais spend a lot of their time on social media. The most popular social media platform in Thailand is Facebook, which has showed increasing number of users throughout the years. Thai smartphone users also like watching online videos, both from Facebook and YouTube. Apart from major social media platforms, Thais also browse through sites such as Pantip and Sanook, which are popular Thai lifestyle and entertainment online communities.

Number of smartphone users in Thailand from 2017 to 2019 with a forecast for 2020 to 2025 (in millions)*

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Release date




Survey time period

2017 to 2019

Special properties

Individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month

Supplementary notes

* Forecast.

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Statistics on "Smartphone market in Thailand"

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