In 2022, the market value of smartphones in Thailand amounted to almost 134.3 billion Thai baht. This was an increase compared to the previous year. The market value was forecast to increase further in the subsequent year.
Smartphone market
Various telecommunication providers in Thailand offer affordable data packages and contracts in several price ranges to the customers, including smartphones, hence give customers more access to smartphones as per their financial capacity. It is not surprising that the number of mobile cellular subscriptions per 100 inhabitants in Thailand would only keep growing.
Smartphone user activities
Smartphones make it easier and more convenient for its users to manage their life activities anywhere and anytime, whether it would be online banking, entertainment, checking the weather forecast, or even health monitoring. In 2020, scanning QR codes was the most popular activity for smartphone users in Thailand, with around 60.4 percent of them using their smartphones to scan QR codes. This was followed by making video calls on their smartphones.
Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023
(in billion Thai baht)
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NBTC (Thailand). (November 23, 2023). Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023 (in billion Thai baht) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/
NBTC (Thailand). "Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023 (in billion Thai baht)." Chart. November 23, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/
NBTC (Thailand). (2023). Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023 (in billion Thai baht). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/
NBTC (Thailand). "Market Value of Smartphones in Thailand from 2017 to 2022 with a Forecast for 2023 (in Billion Thai Baht)." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/
NBTC (Thailand), Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023 (in billion Thai baht) Statista, https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/ (last visited November 09, 2024)
Market value of smartphones in Thailand from 2017 to 2022 with a forecast for 2023 (in billion Thai baht) [Graph], NBTC (Thailand), November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1165960/thailand-smartphone-market-value/