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Market value of smartphones Thailand 2017-2020

In 2019, the market value of smartphones in Thailand amounted to around 120 billion Thai baht. In that year, the smartphone market in the country grew by 2.2 percent.

Smartphone penetration

In 2019, Thailand had a population of around 70 million, out of which 72 percent of the population was forecasted to account for the share of smartphone users. Various smartphone brands in Thailand offer their products in several price ranges, therefore, give customers more access to smartphones as per their financial capacity. It is not surprising that the number of smartphone users in Thailand would only keep growing, hence it was forecasted to reach almost 62 million by 2025.

Smartphone user activities

Smartphones make it easier and more convenient for its users to manage their life activities anywhere and anytime, whether it would be online banking, entertainment, checking the weather forecast, or even health monitoring. In 2019, mobile banking was the most popular online activity for smartphone users in Thailand, with almost 70 percent of them using their smartphones to transfer money to friends and family. This was followed by using an image search tool or service on their smartphones.

Market value of smartphones in Thailand from 2017 to 2019 with a forecast for 2020

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Release date

November 2020



Survey time period

2017 to 2019

Supplementary notes

* Forecasted value.

One Thai baht equals 0.033 U.S. dollars and 0.027 euros as of February 2021.

the figures have been rounded.

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Statistics on "Smartphone market in Thailand"

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