Smartphone market in Thailand - statistics & facts
The number of smartphone users in Thailand has been gradually increasing since 2017 and is expected to keep growing, reaching around 59 million users by 2025. With the growth of the customer base, the smartphone market in Thailand has become more competitive, resulting in a large variety of smartphone brands. Among these brands, Chinese smartphones have significantly taken over the Thai market due to their wide price range and compelling features.
Smartphone retailing
Mobile vendors have responded to the growing demand of smartphone users in Thailand by offering attractive promotions and benefits to consumers, such as free mobile packages covering a certain period when buying a new smartphone or major discounts. In recent years, Apple had the largest smartphone market share in Thailand, followed by Samsung. As of the second quarter of 2022, Samsung had the highest quarterly year-on-year growth among consumers in Thailand.
Mobile network operators
The number of Thai mobile subscribers has been rising since 2011 and has amounted to almost 130 million mobile subscribers in recent years. In Thailand, the leading mobile operators are AIS, Dtac, and True. Among these operators, AIS held the largest share of mobile subscribers, accounting for almost half the market share compared to other mobile operators. Additionally, Thailand has recently adopted 5G wireless technology which further fuels the appeal of smartphone use due to its improved latency and convenience for conducting daily activities such as making online payments, making smartphones an essential tool for everyday use.
Smartphone apps and features
The wide variety of Thai-oriented applications and features integrated into smartphones allow users to manage their life activities on the go. These activities include conducting financial activities with local banks, checking real-time traffic, reserving a table in a popular local restaurant, or even studying on a personalized tutoring app. The majority of smartphone users in Thailand conducted their banking activities on their smartphones compared to other daily tasks. Additionally, passenger preferences for ride-hailing services across the country have increased over the past years. The three leading ride-hailing apps in Thailand are experiencing a rise in popularity, after the industry was severely impacted due to COVID-19 lockdowns.
Smartphone retailing
Mobile vendors have responded to the growing demand of smartphone users in Thailand by offering attractive promotions and benefits to consumers, such as free mobile packages covering a certain period when buying a new smartphone or major discounts. In recent years, Apple had the largest smartphone market share in Thailand, followed by Samsung. As of the second quarter of 2022, Samsung had the highest quarterly year-on-year growth among consumers in Thailand.
Mobile network operators
The number of Thai mobile subscribers has been rising since 2011 and has amounted to almost 130 million mobile subscribers in recent years. In Thailand, the leading mobile operators are AIS, Dtac, and True. Among these operators, AIS held the largest share of mobile subscribers, accounting for almost half the market share compared to other mobile operators. Additionally, Thailand has recently adopted 5G wireless technology which further fuels the appeal of smartphone use due to its improved latency and convenience for conducting daily activities such as making online payments, making smartphones an essential tool for everyday use.
Smartphone apps and features
The wide variety of Thai-oriented applications and features integrated into smartphones allow users to manage their life activities on the go. These activities include conducting financial activities with local banks, checking real-time traffic, reserving a table in a popular local restaurant, or even studying on a personalized tutoring app. The majority of smartphone users in Thailand conducted their banking activities on their smartphones compared to other daily tasks. Additionally, passenger preferences for ride-hailing services across the country have increased over the past years. The three leading ride-hailing apps in Thailand are experiencing a rise in popularity, after the industry was severely impacted due to COVID-19 lockdowns.
