Top advertising SDKs used by Android gaming and non-gaming apps 2017

The graph shows the most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in first half of 2017, by share of voice. According to the source, Google's AdMob was the most used SDK in Android games as well as in non-gaming apps.

Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice

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Sources

Release date

September 2017

Region

Worldwide

Survey time period

H1 2017

Special properties

based on 4.1 million apps and 1,000 SDKs

Supplementary notes

Share of voice is defined as the percentage of apps utilizing a specific SDK in the monetization category taking into consideration that apps often employ several SDKs simultaneously

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Statistics on "Gaming monetization"

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