Finnish mobile game developer and publisher Supercell generated approximately 2.24 billion U.S. dollars in revenue in 2021. That year, the company reported earnings of 852 million U.S. dollars. Supercell regularly ranks among the leading Google gaming app publishers based on revenue in the United States. As of 2021, Supercell has only fully released five mobile games, all of which are commercially successful.
Early beginnings: Hay Day
After starting out with browser games, Supercell started developing games for mobile devices in 2011. In early 2012, the company released its first international game, Hay Day. The free-to-play game with in-game purchase options was similar to Zynga’s then-popular farming simulator Farmville and quickly became one of the top grossing mobile titles worldwide. Supercell immensely profited off the rapidly growing mobile gaming market and as of May 2021, Hay Day’s lifetime in-app revenue amounted to almost 880 million U.S. dollars.
Finding the niche: strategy games
Released in 2012, multiplayer strategy game Clash of Clans is Supercell’s other big hit and remains the company’s top-grossing app in 2020. The mobile app title allows players to form groups with other gamers called clans, train troops, and attack other players to earn resources. Facing off against other players in clan wars is one of the key components of the game, with loot and trophies available for the winners. Clash of Clans also features a single player mode but the core gameplay it based on multiplayer.
Current trends: MOBA & hero shooters
Supercell’s latest blockbuster mobile gaming title was released in December 2018 and fully took advantage of the gaming popular trends during that period: Brawl Stars is a multiplayer online battle area (MOBA) hero shooter where players compete against other players or AI opponents in multiple game modes with hero characters (called Brawlers) they unlocked via gameplay or purchases. Brawl Starts was Supercell’s most downloaded mobile game in 2020, generating more than 107 million downloads during that year. In order to keep player engaged with the content, Brawl Stars features a battle pass, as well as a competitive ranking system and timed seasons, which usually last three to four months.
Revenue generated by Supercell from 2012 to 2021
(in million U.S. dollars)
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Supercell. (February 15, 2022). Revenue generated by Supercell from 2012 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/298766/supercell-annual-revenue/
Supercell. "Revenue generated by Supercell from 2012 to 2021 (in million U.S. dollars)." Chart. February 15, 2022. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/298766/supercell-annual-revenue/
Supercell. (2022). Revenue generated by Supercell from 2012 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/298766/supercell-annual-revenue/
Supercell. "Revenue Generated by Supercell from 2012 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/298766/supercell-annual-revenue/
Supercell, Revenue generated by Supercell from 2012 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/298766/supercell-annual-revenue/ (last visited May 23, 2022)