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Number of motorcycles sold in 2017, by brand

Ranking of motorcycles sold in Italy in 2017, by brand

by Statista Research Department, last edited Sep 27, 2019
Number of motorcycles sold in 2017, by brand  Honda, Piaggio, and Yamaha are the first three leading motorcycle manufacturers in 2017, reaching respectively 50,670 (Honda), 31,217 (Piaggio), and 29.237 (Yahama) units sold. As it can be observed, many Asian companies such as Honda, Yamaha, Kymco and Kawasaki are in top positions of this ranking, together with European companies such as Piaggio and BMW.

In 2018, there were over 50 thousand Honda motorcycle registrations in Italy. By comparison, the number of Honda motorcycles registered in 2013 was just slightly more than 35 thousand. Indeed, Honda motorcycles held a market share of 23 percent in Italy in 2018.

Two wheels, an Italian affair

Positive figures can be observed regarding the number of registered motorcycles in Northern, Central and Southern Italy. All these three regions experienced a growth in terms of new motorcycle registrations.
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Ranking of motorcycles sold in Italy in 2017, by brand

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