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Motorcycle sales in Italy by brand 2019

Honda, Piaggio, and Yamaha were the leading motorcycle brands in Italy in 2019. Asian companies such as Honda, Yamaha, Kymco, and Kawasaki are ranked among the top brands, together with European companies such as Piaggio, Ducati, and BMW. The UK's Triumph and Harley-Davidson of the United States rounded off the ranking.

Two wheels, an Italian affair

Italy was the leading EU member state in terms of motorcycle sales in 2019, and motorcycle and scooter sales in Italy have been following an upward trend since 2017. Lombardy, Lazio, and Sicily represent the leading motorcycle regions in the country.

Honda continues positive trend

In 2019, Honda sold almost 55,000 Honda motorcycles and scooters to Italian customers. Between 2013 and 2018, registrations of Honda motorcycles in Italy have risen from about 36,000 to over 50,000 units. Indeed, Honda motorcycles held a market share of 23 percent in Italy in 2018. Honda is also among the leading motorcycle manufacturers globally.

Motorcycle and scooter sales in Italy in 2019, by brand

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Release date

January 2020



Survey time period


Special properties

The ranking includes two-wheelers exceeding 50cc.

Supplementary notes

The ranking includes motorcycles and scooters from 50cc.
The values have been rounded.

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Statistics on "Motorcycle market in Italy "

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