Preferred e-commerce type among different age groups in China 2017

This statistic shows the age group distribution of the preferred e-commerce types in China as of Q2 2017. During the second quarter of 2017, more than 34 percent of surveyed consumers aged between 24 and 30 years in China preferred general e-commerce to cross-border online shopping.

Age group distribution of the preferred e-commerce type in China as of Q2 2017

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Release date

October 2017



Survey time period

Q2 2017

Supplementary notes

User data based on the coverage of cumulative 2.07 billion installations and behaviors of over 480 million active users were monitored for this statistic.

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