Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

User number of cross-border import e-commerce trade in China 2013-2019

In 2019, around 125 million Chinese customers had engaged in cross-border import e-commerce, growing from 88.5 million the previous year. The trade value of cross-border import business reached nearly 2.5 trillion yuan that year.

“Daigou” in China

While the market size of cross-border online retail exceeded 400 billion yuan in 2019, China’s “daigou” industry appeared to slow down considerably after thriving for two decades. “Daigou” is a unique Chinese term for an overseas shopping agent and is well known by most Chinese online shoppers. “Daigou” purchase goods in physical stores overseas and sell them to Chinese buyers online. Emerging at the beginning of the 21st century, the “daigou” industry boomed after the baby formula scandal of 2008, when a famous domestic dairy product company was accused of adding harmful chemicals to its baby formula. Besides milk powder, Chinese “daigou” shopped a wide range of goods abroad, from luxury bags to local snacks. The craze for imported products among Chinese has increased along with their disposable income. However, the “daigou” industry hit a snag when China’s first e-commerce law was published in January 2019. With the tightening of customs regulations, it is hard for “daigou” to keep making a profit.

“Haitao” in China

The fast-growing international logistics service industry allows Chinese consumers to shop directly from overseas-based online retailers and ship their orders home. Known as “haitao”, this cross-border shopping trend became increasingly popular among cross-border shoppers. More than 20 percent of Chinese online shoppers said their first cross-border shopping channel choice was through foreign websites.

Number of cross-border import e-commerce users in China from 2013 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2020

Region

China

Survey time period

2013 to 2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Cross-border e-commerce in China"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.