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China's online shopping guide market revenue 2015-2021

This statistic shows the revenue of China's online shopping guide sector from 2015 to 2019 with forecasts up till 2021. It was projected that China's online shopping guide market would generate an annual revenue of around 7.52 billion yuan by 2021, up from about 5.53 billion yuan in 2019.

Revenue of China's online shopping guide sector from 2015 to 2019 with estimates until 2021

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Release date

August 2020



Survey time period

2015 to 2019

Special properties

The data are calculated based on the publicly available materials and interview with companies in iResearch statistical model.

Supplementary notes

Note: 1 yuan equals approximately 0.12 euro and 0.15 U.S. dollars as of September 2020.

Figures only included revenue from shopping-guide e-commerce websites. Revenue from We Media was not included.
Both horizontal and vertical shopping-guide e-commerce websites were included. .
Revenues for the online shopping-guide services included online shopping, offline shopping guide and/or cashback, hotel and travel booking guide and/or cashback services.
Revenues only included revenue from online shopping guide services and advertisements. The product sales by channels of online shopping guide websites were not included.

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