Distribution of advertisers' annual media budget in Belgium 2018, by channel type

This statistic displays the distribution of advertisers' annual media budget in Belgium in 2018, by amount and channel type. Advertisers taking part in this survey with an annual media budget of less than 100,000 euros said to spent approximately 60 percent of their budget on online advertising. On the other hand, respondents with an annual budget of over five million euros spent roughly 40 percent of their budget on online channels.

Distribution of advertisers' annual media budget in Belgium in 2018, by amount and channel type

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Source

Release date

June 2018

Region

Belgium

Survey time period

March 14, 2018 to March 28, 2018

Number of respondents

298 respondents

Special properties

respondents from the advertising industry

Method of interview

Computer-assisted web interviews (CAWI)

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