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Growth of advertising spending in MENA 2010-2021, by medium

Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2021, by medium

by Amna Puri-Mirza, last edited Mar 6, 2019
Growth of advertising spending in MENA 2010-2021, by medium This statistic displays the growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2021, by medium. In 2018, newspaper ad spend in the region declined by 0.1 percent compared to 2016, while internet ad expenditures grew by five percent in the same period.
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Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2021, by medium

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NewspapersMagazinesTelevisionRadioCinemaOutdoorInternet
2021*0.1%-0.6%-5.1%3%5.1%0%5%
2020*-1.5%-2.2%-6.8%3.4%5.7%-1.8%6.1%
2019*-10.6%-10.4%-11.7%2.2%4.3%-13.6%5.1%
2018-35.3%-27.2%-21.8%1.4%6.3%-17%10%
20171%71.1%-8.5%-13.9%-61%-42.6%2.3%
2016 -39.1%-41.4%-32.4%-8.6%-22.9%-18.8%7.5%
2015 -27.5%-29.8%-14%-0.1%-2.1%-10.9%19.8%
2014 19.1%17.2%21.3%23.3%23.3%22.6%47%
2013 12.7%15.7%26%19.9%14%25%41.6%
2012 12.3%10.5%23.9%11.2%13.6%25.9%62.7%
2011 -20%-18.5%-14%2%8.7%-12%46%
2010 4.2%11.9%11.1%19%-8%4.2%220%
NewspapersMagazinesTelevisionRadioCinemaOutdoorInternet
2021*0.1%-0.6%-5.1%3%5.1%0%5%
2020*-1.5%-2.2%-6.8%3.4%5.7%-1.8%6.1%
2019*-10.6%-10.4%-11.7%2.2%4.3%-13.6%5.1%
2018-35.3%-27.2%-21.8%1.4%6.3%-17%10%
20171%71.1%-8.5%-13.9%-61%-42.6%2.3%
2016 -39.1%-41.4%-32.4%-8.6%-22.9%-18.8%7.5%
2015 -27.5%-29.8%-14%-0.1%-2.1%-10.9%19.8%
2014 19.1%17.2%21.3%23.3%23.3%22.6%47%
2013 12.7%15.7%26%19.9%14%25%41.6%
2012 12.3%10.5%23.9%11.2%13.6%25.9%62.7%
2011 -20%-18.5%-14%2%8.7%-12%46%
2010 4.2%11.9%11.1%19%-8%4.2%220%

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by Amna Puri-Mirza, last edited Mar 6, 2019
This statistic displays the growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2021, by medium. In 2018, newspaper ad spend in the region declined by 0.1 percent compared to 2016, while internet ad expenditures grew by five percent in the same period.
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