• MENA ad spend growth by medium 2010-2022

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This statistic displays the growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2022, by medium. In 2019, newspaper ad spend in the region declined by 10.6 percent compared to a decline of 35.3 percent in 2018, while internet ad expenditures grew by 5.1 percent in the same period.

Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2022, by medium

	Newspapers	Magazines	Television	Radio	Cinema	Outdoor	Internet
2022*	-17.3%	-3%	-5%	-5.7%	22.2%	14.5%	4.2%
2021*	-2.5%	5.5%	2.4%	-4.6%	50.2%	40.2%	15.1%
2020*	-3.4%	-14.8%	-21.2%	9.7%	-52.4%	-48.3%	-14.6%
2019	-10.6%	-10.4%	-11.7%	2.2%	4.3%	-13.6%	5.1%
2018	-35.3%	-27.2%	-21.8%	1.4%	6.3%	-17%	10%
2017	1%	71.1%	-8.5%	-13.9%	-61%	-42.6%	2.3%
2016	-39.1%	-41.4%	-32.4%	-8.6%	-22.9%	-18.8%	7.5%
2015	-27.5%	-29.8%	-14%	-0.1%	-2.1%	-10.9%	19.8%
2014	19.1%	17.2%	21.3%	23.3%	23.3%	22.6%	47%
2013	12.7%	15.7%	26%	19.9%	14%	25%	41.6%
2012	12.3%	10.5%	23.9%	11.2%	13.6%	25.9%	62.7%
2011	-20%	-18.5%	-14%	2%	8.7%	-12%	46%
2010	4.2%	11.9%	11.1%	19%	-8%	4.2%	220%

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Release date

July 2020

More information

Region

Africa, MENA

Survey time period

2010 to 2019

Special properties

current prices

Supplementary notes

*Forecast.

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