About This Statistic
This statistic shows the average daily usage of social media channels in selected countries. As of the fourth quarter of 2015, social media users in the Philippines were ranked first as their social network usage amounted to 3.7 hours per day. Users in the United States accessed social media for approximately 1.7 hours per day. As of 2014, more than 1.79 billion users were accessing social networks at least once per month, positioning social networking as one of the most popular online activities worldwide. On average, global internet users owned 5.5 social media accounts and used 2.8 social media accounts actively. As of March 2015, social network Facebook was ranked first worldwide in terms of active users with more than 1.4 billion MAU. Other popular social media include mobile messaging platforms WeChat and WhatsApp, as well as social content sharing networks such as Instagram and Tumblr. Most social networks are accessible through multiple platforms but many popular social networks started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger LINE, which began as a mobile chat app before expanding the service to include more social media components as well as cross-platform compatibility. In 2014, the fastest growing social and messaging apps worldwide were Snapchat and Facebook Messenger. Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.