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Social media: daily usage in selected countries 2018

This statistic shows the average daily usage of social media in selected countries. In 2018, social media users in the Philippines were ranked first as their social network usage amounted to over 4 hours per day. Users in the United States accessed social media for approximately 1 hour and 57 minutes per day. As of July 2019, social network Facebook was ranked first worldwide in terms of active users with almost 2.4 billion MAU. Other popular social media include mobile messaging platforms WeChat and WhatsApp, as well as social content sharing networks such as Instagram and Tumblr. Most social networks are accessible through multiple platforms but many popular social networks started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger LINE, which began as a mobile chat app before expanding the service to include more social media components as well as cross-platform compatibility. Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

Average time per day spent by online users on social media in 2018, by country

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Release date

June 2019



Survey time period


Number of respondents

1,778,895 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Original question: Roughly how many hours do you spend in engaging with / connected to social networks or services during a typical day?

2.1 = 2 hours, 10 minutes; 2.01 = 2 hours, 1 minute

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Statistics on "Social media usage in Latin America"

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