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Smart home voice assistants usage by platform in selected countries 2018

The statistic shows how smart speakers were used by their owners worldwide as of early 2018, by platform. As of that time, 385 out of 937 survey respondents reportedly used the Amazon Echo device to check the weather/news, compared to 80 respondents who used the same device to make a purchase.

Smart speaker with intelligent personal assistant common uses in selected countries as of 2018, by platform

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Release date

July 2018


Brazil, Germany, Japan, United Kingdom, United States

Survey time period

March to April 2018

Number of respondents

937 respondents

Special properties

smart speaker owners*

Supplementary notes

*Forty percent of the survey respondents own an Amazon Alexa device, 23 percent a Google Home device, 20 percent both Amazon Alex and Google Home device.

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