Smart home voice assistants usage by platform in selected countries 2018

The statistic shows how smart speakers were used by their owners worldwide as of early 2018, by platform. As of that time, 385 out of 937 survey respondents reportedly used the Amazon Echo device to check the weather/news, compared to 80 respondents who used the same device to make a purchase.

Smart speaker with intelligent personal assistant common uses in selected countries as of 2018, by platform

Amazon AlexaGoogle Assistant/Google HomeSiriCortanaBixbyOther
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2018


Brazil, Germany, Japan, United Kingdom, United States

Survey time period

March to April 2018

Number of respondents

937 respondents

Special properties

smart speaker owners*

Supplementary notes

*Forty percent of the survey respondents own an Amazon Alexa device, 23 percent a Google Home device, 20 percent both Amazon Alex and Google Home device.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Smart speakers"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.