Top smart speaker use cases in the U.S. 2019

Over 38 percent of American smart speaker owners used their smart speakers daily to listen to a streaming music service as of January 2019. However, the use case which ranked first as ever tried by users was asking questions. 84 percent of the respondents in the United States had used their device for this purpose, whereas listening to streaming music service was tried by one percent fewer users. Among other popular use cases which were frequently performed by smart speakers were checking the weather, setting an alarm or a times and listening to the radio. Roughly one in four Americans owned some type of smart speaker, regardless of the brand at the beginning of 2002.

Smart speakers global market

Forecasts show North America likely to be the second-largest smart speaker market in terms of shipments by 2020, taking up 38 percent of the market. Greater China expected to make up the largest portion of the smart speaker market, accounting for nearly 59 percent of the total shipments worldwide by the end of the year.

Smart speakers with personal intelligent assistant

A virtual personal assistant is a software agent performing tasks and services based on commands assigned by the user. Amazon has been the leading vendor of smart speakers with personal assistants in recent years, despite a noticeable decrease in the market share. As of the most recent quarterly data, Amazon accounted for around 28 percent of the shipments and was closely followed by Google.

Smart speaker use case frequency in the United States as of January 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2019

Region

United States

Survey time period

January 2019

Special properties

smart speaker owners

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Virtual assistants in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.