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Main drivers for food supplements purchase in Italy 2017

The main reason for buying health supplements in Italy in 2017 was strengthening and energizing the body. In fact, 35 percent of the respondents indicated it to be their main driver when buying food supplements. Prevention accounted instead for 22 percent of the leading market drivers of this sector.

Distribution of the main divers* for food supplements purchase in Italy in 2017

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Release date

January 2018



Survey time period


Supplementary notes

*Toning, strengthening, energy: multivitamins, mineral salts,, tonics/energisers, sport, memory and cognitive functions.
Specific situations: intestinal problem/lactic ferments, menopause, fertility, eye problems, urinary tract ailments, sleep or anxiety problems.
Prevention: heart/cholesterol, bones and joints, immune system, winter prevention/problems, pregnancy and breastfeeding.
Well-being: cleansing, blood circulation, heavy legs, cellulite, weight control, aesthetics.

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Statistics on "Health and food supplements in Italy"

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