Italy: distribution of the main drivers for food supplements purchase 2017

This statistic depicts the distribution of the main drivers for food supplements purchase among consumers in Italy in 2017. According to data, the main reason for buying health supplements was strengthening and energizing the body, with a share of 35 percent among the major drivers. Prevention accounted instead for 22 percent of the leading market drivers of this sector.

Distribution of the main divers* for food supplements purchase in Italy in 2017

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Source

Release date

January 2018

Region

Italy

Survey time period

2017

Supplementary notes

*Toning, strengthening, energy: multivitamins, mineral salts,, tonics/energisers, sport, memory and cognitive functions.
Specific situations: intestinal problem/lactic ferments, menopause, fertility, eye problems, urinary tract ailments, sleep or anxiety problems.
Prevention: heart/cholesterol, bones and joints, immune system, winter prevention/problems, pregnancy and breastfeeding.
Well-being: cleansing, blood circulation, heavy legs, cellulite, weight control, aesthetics.

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Statistics on "Health and food supplements in Italy"

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