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Main drivers for food supplements purchase in Italy 2017

Distribution of the main divers* for food supplements purchase in Italy in 2017

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Release date

January 2018



Survey time period


Supplementary notes

*Toning, strengthening, energy: multivitamins, mineral salts,, tonics/energisers, sport, memory and cognitive functions.
Specific situations: intestinal problem/lactic ferments, menopause, fertility, eye problems, urinary tract ailments, sleep or anxiety problems.
Prevention: heart/cholesterol, bones and joints, immune system, winter prevention/problems, pregnancy and breastfeeding.
Well-being: cleansing, blood circulation, heavy legs, cellulite, weight control, aesthetics.

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Statistics on "Health and food supplements in Italy"

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