
Health supplements sales value in pharmacies in Italy 2021-2022, by category
New Line Ricerche di Mercato, vitamins and minerals registered a sales value of 836 million euros. Bowel wellness products followed, as they generated revenue for 582 million euros in pharmacies. In total, the revenue generated by the sales of health supplements in pharmacies amounted to approximately 3.2 billion euros.
Vitamins and minerals was the best performing category in terms of sales value in the Italian market of health supplements between April 2021 and March 2022. According to the data provided by