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Health supplements sales value in pharmacies in Italy 2020/2021, by category

Published by Matej Mikulic, Jun 4, 2021
Vitamins and minerals was the best performing category in terms of sales value in the Italian market of health supplements between May 2020 and April 2021. According to the data provided by New Line Ricerche di Mercato, vitamins and minerals registered a sales value of 795 million euros. Bowel wellness products followed, as they generated revenue for 529 million euros in pharmacies. In total, the revenue generated by the sales of health supplements in pharmacies amounted to almost three billion euros.

Revenue generated by pharmacies through the sales of health supplements in Italy from May 2020 to April 2021, by category (in million euros)

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Source

In cooperation with
New Line Ricerche di mercato
Release date

May 2021

Region

Italy

Survey time period

2020/2021

Special properties

pharmacies

Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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