Health supplements sales value in Italy 2019-2020, by category

Vitamins and minerals was the best performing category in terms of sales value in the Italian market of health supplements during the period from February 2019 to January 2020. According to the data provided by New Line Ricerche di Mercato, vitamins and minerals registered a sales value of 754 million euros. Bowel wellness products followed, as they generated a turnover of 555 million euros in pharmacies. In total, the turnover generated by the sales of health supplements in pharmacies amounted to nearly three billion euros.

Turnover generated by pharmacies through the sales of health supplements in Italy from February 2019 to January 2020, by category

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In cooperation with
New Line Ricerche di mercato
Release date

March 2020



Survey time period

February 2019 to January 2020

Special properties


Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Health and food supplements in Italy"

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