Health supplements innovation rate in Italy 2019

This statistic shows the share of health supplements turnover generated through the sales of new brands and line extensions in Italy in 2019, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 15.5 percent of the total turnover generated by the health supplements segment. Among the others, skin care supplements showed the highest incidence of new products on the turnover, since 34.1 percent of the total revenues coming from this category of products were due to new brands and line extensions.

Share of health supplements turnover generated from new brands and line extensions* in Italy in 2019, by category

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In cooperation with
New Line Ricerche di mercato
Release date

March 2020



Survey time period


Special properties


Supplementary notes

*New product codes placed on the market over the last three years.
Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Health and food supplements in Italy"

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