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Italy: health supplements innovation rate 2018

Share of health supplements turnover generated from new brands and line extensions* in Italy in 2018, by category

by Statista Research Department, last edited Mar 22, 2019
Italy: health supplements innovation rate 2018 This statistic shows the share of health supplements turnover generated through the sales of new brands and line extensions in Italy in 2018, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 14.5 percent of the total turnover generated by the health supplements segment. Among the others, skin care supplements showed the highest incidence of new products on the turnover, since 29.3 percent of the total revenues coming from this category of products were due to new brands and line extensions.
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Share of health supplements turnover generated from new brands and line extensions* in Italy in 2018, by category

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