Health supplements sales volume distribution in Italy 2018-2019, by category

The whole segment of health supplements accounted for 18.6 percent of the total commercial side of the market volume in pharmacies in Italy. According to the data provided by New Line Ricerche di Mercato, between January 2018 and December 2019, the best performing category in the segment was the one of vitamins and minerals accounting, for 25.6 percent of the total sales volume of health supplements, followed by products for the bowel wellness with 21.8 percent.

Distribution of the sales volume of health supplements supplied by pharmacies in Italy from January 2018 to December 2019, by category

Sales volume share
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In cooperation with
New Line Ricerche di mercato
Release date

February 2020



Survey time period

January 2018 to December 2019

Special properties


Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Health and food supplements in Italy"

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