Health supplements sales value distribution in Italy 2019-2020, by category

Vitamins and minerals represented the best performing category in terms of sales of health supplements in Italy between March 2019 to February 2020. According to the data provided by New Line Ricerche di Mercato, vitamins and minerals accounted for 25.2 percent of the total revenues coming from the health supplement segment in pharmacies. In addition, the whole segment of health supplements accounted for 28.4 percent of the total sales revenues of pharmacies.

Distribution of the annual turnover generated by pharmacies by sales of health supplements in Italy from March 2019 to February 2020, by category

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In cooperation with
New Line Ricerche di mercato
Release date

March 2020



Survey time period

March 2019 to February 2020

Special properties


Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Health and food supplements in Italy"

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