This statistic shows the development of the BBC's marketing, audiences and communication expenditure from fiscal year 2014/15 to 2017/18. In the fiscal year ending March 31, 2018, the British public service broadcaster spent approximately 86 million British pounds on marketing, audiences and communication, a slight decrease compared to the previous year, at 86.8 million British pounds.
Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Global digital marketing spending 2015-2020
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Marketing channels with increased spending in Canada 2013-2014
- Marketing spend per business in the personal injury claims sector in the UK 2010-2014
- Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Advertising share of marketing spending in the U.S. 2007-2016
- Marketing spend in the personal injury claims sector in the UK 2010-2014
- Expected change in marketing spending according to CMOs in the U.S. 2012-2023
- Interest in Doctor Who in the United Kingdom (UK) as of August 2013
- Time spent watching BBC TV weekly in the UK 2015/16-2020/21, by channel
- Marketing spend in the personal injury claims sector in the UK 2010-2014, by medium
- Brazilian Football Confederation: marketing expenditure 2014-2019
- Public appreciation of BBC TV in the United Kingdom (UK) 2015/16-2017/18, by channel
- News programs and current affairs programs on BBC 2 2013-2019
BBC. (July 11, 2018). Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP) [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/
BBC. "Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)." Chart. July 11, 2018. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/
BBC. (2018). Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP). Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/
BBC. "Marketing, Audiences and Communication Spending of The Bbc from 2014/15 to 2017/18 (in Million Gbp)." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/
BBC, Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP) Statista, https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/ (last visited June 29, 2022)