U.S. Radio Industry - Statistics & Facts

Published by Amy Watson, Aug 27, 2019
Radio is one of the most powerful mediums in the United States, with a weekly reach of around 90 percent among adults. There are over 15,500 radio stations in the U.S., all competing for a piece of this massive market. WTOP, a station operating out of Washington D.C. is the largest of its kind in the U.S., pulling in almost 68 million U.S. dollars in yearly revenue. Online radio is also playing an increasing role in the radio market, with an estimated 57 percent of the U.S. population listening to online radio on a monthly basis in 2018. Pandora is the biggest online radio company in the United States by a significant margin, boasting an average active sessions figure in the millions. American radio stations generated total revenue of over 14 billion U.S. dollars in 2018, of which 920 million dollars was generated through online radio streaming. In addition to the massive national stations and broadcasts, local public radio stations also appear to be thriving. Public radio station revenue has increased from around 624 million U.S. dollars in 2009 to over 900 million in 2019. ‘Country’ is by far the most popular format, with 2,179 individual stations broadcasting music from this genre. As of 2018, Americans averaged 106 minutes of radio listening time per day, with much of this time being spent while commuting.

The continuous presence of advertising on radio, heard in cars as well as in public areas, is an incentive for many businesses to invest in this medium of advertising. The retail and communications industries are the largest radio advertisers in the United States, with companies spending hundreds of millions of dollars on radio advertising each year. Advertising revenue often keeps traditional formats afloat, and is greatly important not just for radio but also for magazines, newspapers, and TV, but also for music streaming services like Spotify.

Interesting statistics

In the following 7 chapters, you will quickly find the 51 most important statistics relating to "Radio Industry".

Radio in the U.S.

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Radio Industry" and take you straight to the corresponding statistics.

Market leaders

Content & reach

Consumption

Advertising

Digital and online radio

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