The continuous presence of advertising on radio, heard in cars as well as in public areas, is an incentive for many businesses to invest in this medium of advertising. The retail and communications industries are the largest radio advertisers in the United States, with companies spending hundreds of millions of dollars on radio advertising each year. Advertising revenue often keeps traditional formats afloat, and is greatly important not just for radio but also for magazines, newspapers, and TV, but also for music streaming services like Spotify.
The continuous presence of advertising on radio, heard in cars as well as in public areas, is an incentive for many businesses to invest in this medium of advertising. The retail and communications industries are the largest radio advertisers in the United States, with companies spending hundreds of millions of dollars on radio advertising each year. Advertising revenue often keeps traditional formats afloat, and is greatly important not just for radio but also for magazines, newspapers, and TV, but also for music streaming services like Spotify.




















