Apparel and footwear purchase: retailers benefitting from consumer shift from Macy's

This statistic displays the retailers that Macy's consumers have switched to for their apparel spending in the United States in 2018, by generation. In 2018, 50 percent of consumers, aged from 45 to 60, stated that they had changed their apparel spending from Macy's to Amazon.

Retailers that Macy's consumers have switched to for their apparel spending in the United States as of 2018, by age

AmazonT.J. Maxx / MarshallsTargetKohl's
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Sources

Release date

February 2018

Region

United States

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Special properties

Internet users who spend less of their clothing and footwear budget at Macy's now than they did three years ago

Method of interview

Online survey

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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