US-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered near Beaverton, Oregon. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed approximately 62,600 people and operated more than 850 retail stores worldwide in 2015. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.
Over the years, the sporting goods industry has seen many mergers and acquisitions. Key players in the industry include Reebok, Adidas, Puma and of course Nike, with the latter generating a global revenue close to 31 billion U.S. dollars in 2015. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.