Most chosen home care brands in the Poland 2017, by consumer reach points
Leading 20 home care brands ranked by consumer reach points* in Poland in 2017 (in millions)
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Poland in 2017. That year, Wydawnictwo Bauer was the leading brand for home care in Poland, with approximately 116 million consumer reach points. Henkel and L&M ranked in second and third place, with 64 million and 24 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points* in Poland in 2017 (in millions)
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