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Most chosen home care brands in the Poland 2019, by consumer reach points

Published by Adriana Sas, Oct 23, 2020
In 2019, Henkel was the leading brand for home care in Poland, with approximately 64 million consumer reach points. Viceroy and Chesterfield ranked in second and third place, with 24 million and 22 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points* in Poland in 2019 (in millions)

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Source

Release date

October 2020

Region

Poland

Survey time period

2019

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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