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Most chosen home care brands in the Poland 2020, by consumer reach points

Published by
Adriana Sas,
Oct 25, 2021
In 2020, Velvet was the leading brand for home care in Poland, with approximately 23 million consumer reach points. Domestos and Fairy followed, with 21 million consumer reach points.

Leading 20 home care brands ranked by consumer reach points* in Poland in 2020 (in millions)

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Release date

October 2021

Region

Poland

Survey time period

2020

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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