Most chosen home care brands in the Poland 2018, by consumer reach points

This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Poland in 2018. That year, Wydawnictwo Bauer was the leading brand for home care in Poland, with approximately 112 million consumer reach points. Henkel and Axel Springer Polska ranked in second and third place, with 66 million and 34 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points* in Poland in 2018

Consumer reach points in millions
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Source

Release date

October 2019

Region

Poland

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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