Most chosen home care brands in the Poland 2018, by consumer reach points
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Poland in 2018. That year, Wydawnictwo Bauer was the leading brand for home care in Poland, with approximately 112 million consumer reach points. Henkel and Axel Springer Polska ranked in second and third place, with 66 million and 34 million consumer reach points, respectively.
