Media value of car brands in the Netherlands Q4 2017

Published by Valentina Dencheva, Jan 6, 2023
This statistic displays the media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros). It shows that in this quarter, Volkswagen was the car brand with the highest media value. In total, car brands sold a media value of over 300 million euros using paid, owned and earned media.

Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros)

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Release date

August 2018

Region

Netherlands

Survey time period

Q4 2017

Supplementary notes

Figures include paid, owned and earned media. The value of the earned and owned media is determined by Clipit using the PR value, Nielsen determines the value of the paid media by looking at media expenditure. The total media value is calculated by adding this up.

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