This statistic displays the media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros). It shows that in this quarter, Volkswagen was the car brand with the highest media value. In total, car brands sold a media value of over 300 million euros using paid, owned and earned media.
Media value of car brands in the Netherlands in the fourth quarter of 2017
(in 1,000 euros)
Figures include paid, owned and earned media. The value of the earned and owned media is determined by Clipit using the PR value, Nielsen determines the value of the paid media by looking at media expenditure. The total media value is calculated by adding this up.
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Statista. (August 29, 2018). Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/
Statista. "Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros)." Chart. August 29, 2018. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/
Statista. (2018). Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/
Statista. "Media Value of Car Brands in The Netherlands in The Fourth Quarter of 2017 (in 1,000 Euros)." Statista, Statista Inc., 29 Aug 2018, https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/
Statista, Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros) Statista, https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/ (last visited September 20, 2024)
Media value of car brands in the Netherlands in the fourth quarter of 2017 (in 1,000 euros) [Graph], Statista, August 29, 2018. [Online]. Available: https://www.statista.com/statistics/909705/media-value-car-brands-in-the-netherlands/
